mr.x
Jan 29, 2008, 4:19 AM
http://media.canada.com/gallery/BeijingBCPavilion/SUN0128%20Pavilion.jpg
http://media.canada.com/gallery/BeijingBCPavilion/SUN0128%20Pavilion%20int.jpg
$11 million B.C. Pavilion
Province to pay $3 to $11 million to open B.C.-Canada Pavilion for Beijing 2008
Derrick Penner, Vancouver Sun
VANCOUVER - B.C. hopes to draw four times as many guests to its pavilion at the Beijing Olympics as it did to the B.C.-Canada House log cabin at the 2006 Turin Games, Premier Gordon Campbell said Monday.
The Beijing pavilion, at a total cost of $14.7 million, will be bigger than the log cabin and will be open from May to September, twice as long as the log cabin, which cost about $6 million.
VANCOUVER - B.C. hopes to draw four times as many guests to its pavilion at the Beijing Olympics as it did to the B.C.-Canada House log cabin at the 2006 Turin Games, Premier Gordon Campbell said Monday.
The Beijing pavilion, at a total cost of $14.7 million, will be bigger than the log cabin and will be open from May to September, twice as long as the log cabin, which cost about $6 million.
Of that, B.C. is spending at least $3 million, and potentially as much as $11 million and the federal government $3 million on the B.C.-Canada pavilion, which will be located just outside Tiananmen Square, Campbell revealed.
Both the provincial and federal governments are betting it will bring a big payoff for Vancouver’s position as an Olympic host with high-profile exposure at the Summer Games on the doorstep of the biggest market in the world.
Campbell said he hopes to see up to 400,000 guests stream through the Beijing pavilion, compared with the 100,000 who toured Torino’s rustic log cabin.
The B.C.-Canada Pavilion will be situated between the Forbidden City and Tiananmen Square in Beijing.
Colin Hansen, B.C.’s economic development minister, and minister responsible for the provincial Olympic secretariat said the governments would never have been able to secure such a strategic location during an Olympics if B.C. were not an Olympic jurisdiction itself.
“This is basically taking an opportunity that we have, which is the Olympic brand, and using it to advance our international marketing,” Hansen said.
B.C. announced in November, 2006 that it was going to open a pavilion in Beijing. Monday, Campbell picked the Council of the Federation meeting of provincial and territorial premiers to unveil some details.
The pavilion will feature 13 striking wood arches at its entrance, representing the provinces and territories, and lead into a 21,000-square-foot, three-storey space Campbell characterized as “a museum of a modern province and modern country.”
“The British Columbia-Canada Pavilion in Beijing will build on that profile and success [from Turin] during the 2008 Games and promote the diversity of B.C. and Canadian business, art, culture and sport to the world,” Campbell added.
The pavilion will include a 200-seat stage, which will be used to feature Canadian cultural performances.
The first floor will also contain interactive displays about B.C. and Canada, including so-called “spirit tree,” a hollow, fallen log from Stanley Park that visitors can explore.
Upper floors will include exhibition and meeting spaces that can be used for commercial and promotional endeavours.
B.C. industry groups ranging from the forest industry and green design to new media and clean-energy sectors will be represented at the pavilion, as well as community-profile efforts for Metro Vancouver, Victoria, the Sea to Sky corridor, Whistler, Kamloops and Prince George.
Hansen added that all provinces have been invited to take part in pavilion events.
Hansen said Tourism BC will contribute $3 million from its regular marketing budget.
B.C. is in discussions with potential sponsors, including Hudson’s Bay Co., Teck Cominco, Haworth, Jade West and ASPAC Developments about potential contributions.
The province has guaranteed, up to $8 million, any costs not covered by sponsorships.
http://media.canada.com/gallery/BeijingBCPavilion/SUN0128%20Pavilion%20int.jpg
$11 million B.C. Pavilion
Province to pay $3 to $11 million to open B.C.-Canada Pavilion for Beijing 2008
Derrick Penner, Vancouver Sun
VANCOUVER - B.C. hopes to draw four times as many guests to its pavilion at the Beijing Olympics as it did to the B.C.-Canada House log cabin at the 2006 Turin Games, Premier Gordon Campbell said Monday.
The Beijing pavilion, at a total cost of $14.7 million, will be bigger than the log cabin and will be open from May to September, twice as long as the log cabin, which cost about $6 million.
VANCOUVER - B.C. hopes to draw four times as many guests to its pavilion at the Beijing Olympics as it did to the B.C.-Canada House log cabin at the 2006 Turin Games, Premier Gordon Campbell said Monday.
The Beijing pavilion, at a total cost of $14.7 million, will be bigger than the log cabin and will be open from May to September, twice as long as the log cabin, which cost about $6 million.
Of that, B.C. is spending at least $3 million, and potentially as much as $11 million and the federal government $3 million on the B.C.-Canada pavilion, which will be located just outside Tiananmen Square, Campbell revealed.
Both the provincial and federal governments are betting it will bring a big payoff for Vancouver’s position as an Olympic host with high-profile exposure at the Summer Games on the doorstep of the biggest market in the world.
Campbell said he hopes to see up to 400,000 guests stream through the Beijing pavilion, compared with the 100,000 who toured Torino’s rustic log cabin.
The B.C.-Canada Pavilion will be situated between the Forbidden City and Tiananmen Square in Beijing.
Colin Hansen, B.C.’s economic development minister, and minister responsible for the provincial Olympic secretariat said the governments would never have been able to secure such a strategic location during an Olympics if B.C. were not an Olympic jurisdiction itself.
“This is basically taking an opportunity that we have, which is the Olympic brand, and using it to advance our international marketing,” Hansen said.
B.C. announced in November, 2006 that it was going to open a pavilion in Beijing. Monday, Campbell picked the Council of the Federation meeting of provincial and territorial premiers to unveil some details.
The pavilion will feature 13 striking wood arches at its entrance, representing the provinces and territories, and lead into a 21,000-square-foot, three-storey space Campbell characterized as “a museum of a modern province and modern country.”
“The British Columbia-Canada Pavilion in Beijing will build on that profile and success [from Turin] during the 2008 Games and promote the diversity of B.C. and Canadian business, art, culture and sport to the world,” Campbell added.
The pavilion will include a 200-seat stage, which will be used to feature Canadian cultural performances.
The first floor will also contain interactive displays about B.C. and Canada, including so-called “spirit tree,” a hollow, fallen log from Stanley Park that visitors can explore.
Upper floors will include exhibition and meeting spaces that can be used for commercial and promotional endeavours.
B.C. industry groups ranging from the forest industry and green design to new media and clean-energy sectors will be represented at the pavilion, as well as community-profile efforts for Metro Vancouver, Victoria, the Sea to Sky corridor, Whistler, Kamloops and Prince George.
Hansen added that all provinces have been invited to take part in pavilion events.
Hansen said Tourism BC will contribute $3 million from its regular marketing budget.
B.C. is in discussions with potential sponsors, including Hudson’s Bay Co., Teck Cominco, Haworth, Jade West and ASPAC Developments about potential contributions.
The province has guaranteed, up to $8 million, any costs not covered by sponsorships.
