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kitchener-lrt
Mar 1, 2008, 3:46 PM
Weighing the future of Kitchener's market

PETER LEE, RECORD STAFF 1
PETER LEE, RECORD STAFF

PETER LEE, RECORD STAFF
TERRY PENDER
RECORD STAFF

KITCHENER

Bharti Vibhakar rises before the sun every Saturday morning, drives downtown from her suburban home and unloads boxes to set up her popular stall in Your Kitchener Market.

Vibhakar is a market fixture, selling samosas, frozen Indian dishes and a variety of spices, chutney and other South-Asian foods.

She can be heard chatting with customers, exchanging news about family and friends.

But beneath the friendly banter, the veteran entrepreneur is seething.

The way Vibhakar sees it, the farmers' market has had problems since it opened in its current location in May 2004.

Nobody has taken responsibility for the problems at this cherished institution, she says.

Nobody has come up solutions.

"They went and created something worse after spending all this money," Vibhakar said of decision-makers at Kitchener City Hall.

The city spent about $22 million to buy up the land and businesses in the block bordered by King, Cedar, Duke and Eby streets, then build the market.

Saturday markets started in this location in May 2004.

After five years, it was supposed to self-sufficient.

Instead, the annual subsidy for Your Kitchener Market has steadily increased to $784,000 a year.

That's up nearly $300,000 from the days when the market did business in the parking garage of a nearby mall.

But on Monday city councillors are scheduled to debate the future of the market. Their decisions will have big impacts on vendors, shoppers, the neighbourhood around the market and taxpayers.

In September 2004, a full-time market opened on the second floor of the new location. Within months, all of the vendors had pulled out, citing slow sales.

Owners of the ethnic kitchens on the other half of the second floor have struggled ever since. In a bid to help, the city has waived most of their fees.

Only one full-time vendor remains on the second floor -- the Eby Food Co-op. Vibhakar is tired of waiting and keeping quiet.

"If they can't run a simple market, they can sit at home," Vibhakar said of city hall. "If they can't run the market what are they going to do? Run the whole city?"

She should know.

For 26 years, Vibhakar has owned A Spice Of India, a thriving business at 262 King St. E., and for 18 years, she's operated a stall in the Saturday morning markets.

"Why has no one taken responsibility? That's all I'm asking," Vibhakar said.

Her question points to what one consultant believes is a far-reaching problem with Your Kitchener Market -- the way it is run.

City councillors remain in ultimate control, acting as the board of directors. A couple of staffers run the day-to-day operation.

It's an increasingly rare way to run a market, Bob Usher, the general manager of Covent Garden Market in London, said in an interview.

Almost all of the North America's publicly owned or not-for-profit markets are run by independent boards of directors.

Board members bring expertise in retail, real estate, accounting, marketing, community development and leasing.

The membership may include a city councillor or two, and vendors.

The board hires a general manager. The general manager hires staff.

Decisions can be made quickly. There are clear lines of responsibility and accountability.

Usher is currently working with the City of Toronto to help revive part of the St. Lawrence Market in Toronto. One of his key recommendations -- set up an independent board of directors.

Currently, the manager of the Kitchener market cannot make major decisions, and city councillors say they don't want to micromanage staff.

While city councillors act as the market's board of directors, Vibhakar said she seldom if ever sees them shopping in the market.

"They need to create a board and address the issues," Vibhakar said. "They need to say these are the strengths, these are the drawbacks. Let's build on the strengths and address the drawbacks."

One strength is the Saturday market, which draws thousands of shoppers.

The piazza facing King Street, however, sits empty most of the time. And there's all that unused second-floor space where the full-time market was supposed to be located.

You don't have to look far to find a thriving urban market run by a not-for-profit corporation, and governed by an independent board of directors.

For more than 150 years, Covent Garden Market has been drawing shoppers to the corner of King and Talbot streets in London, Ont.

It's open seven days a week. Seats are hard to come by weekdays during lunch-hour.

On Saturday mornings, the narrow aisles fill with shoppers. Neighbouring streets are packed with restaurants and shops.

An outdoor market is held three days a week during the warm months. A part-time market staffer recruits farmers to sell produce and other foods in the public square in front of Covent Garden.

There are more than 1,440 farms in Waterloo Region that could be tapped for a similar outdoor market here.

Usher encourages ethnic groups and other organizations to use the public space free of charge, providing a sound system, stage and canopies on request.

Twenty-eight events are booked for Covent Garden square between Jan. 1 and Oct. 25 this year. These include a bridal show and a children's festival.

There were only a couple events last year in front of Your Kitchener Market, including the Kitchener Blues Festival and a night of live music during Tapestry, part of the city's multicultural celebrations.

"I invite people to use the space, especially ethnic groups," Usher said.

"They get a chance to showcase their community, and we get crowds in front of the market."

Covent Garden Market also gets the revenue from hundreds of parking spaces in the downtown area, ensuring revenues exceed expenses and that no annual subsidy is needed from city hall.

Urban markets do not have to be big to be successful.

Food Share runs 12 small, year-round markets in Toronto neighbourhoods with large visible-minority populations.

They create vibrant people places and increase access to culturally appropriate food, says Food Share's Angela Elzinga-Cheng.

One market has developed a catering and food-vending business. Another sells crafts. Other market spinoffs include a youth film project and a youth rap group.

"We increased the vision for what these markets can actually do. They have enormous potential for economic development and place-making," Cheng said.

When Kitchener city councillors meet on Monday, they are scheduled to hear a pitch for the creation of a full-time food co-op on Your Kitchener Market's second floor.

For months, a small group of citizens and market vendors has quietly been working on the proposal.

It's called the Kitchener Market Collaborative.

Here's how it would work.

Vendors from the Saturday market would provide products the collaborative would sell upstairs in a minigrocery market with a central checkout.

That way the Saturday vendors can sell their goods without each one having to provide staff.

The cost of staff would be shared by participating vendors. A small fee would be charged to each vendor. The city would be asked to provide counters and freezers at no charge.

Products would include meats, cheeses, produce, baked goods, and what the collaborative calls regional specialties.

The collaborative wants to begin the project on Wednesdays only.

"The intent is to extend this minigrocery market concept to a full-time weekday market as soon as it is feasible," says an information leaflet recently distributed to the market's vendors.

The minigrocery market would be managed by a three-way partnership involving the city, vendors and citizens. It's viewed as a model that gives vendors more say.

The group believes this is a low-risk venture for vendors.

"Since our model proposes the city supply all counters and freezers, and the upstairs space is already available, we do not foresee any additional cost to vendors beyond the investment of their time, product and signage to make this idea work, starting with Wednesdays this spring," says the collaborative.

"The much larger risk, in our opinion, comes from waiting for the city to decide what to do with the upstairs market without input from vendors and citizens."

The group behind the Market Collaborative includes Karen Taylor-Harrison, a former city councillor and longtime neighbourhood activist in nearby Cedar Hill; Mark Yantzi, another former city councillor; and Thomas Seebohm, an architect, university professor and downtown resident.

Some of the market vendors involved include Mary Jane Bast of Bast Cheese, Richard Koller of Osogood Meats and Ed Denyer of Eco Coffee.

Tom Graham of the citizens group I Believe in Kitchener is also part of the collaborative.

Graham and the collaborative want city councillors to stick with the original vision for a full-time market on the second floor.

"Kitchener council is faced with a very important decision as to what to do with the future of the market, and we feel it would be a big loss if the market were to no longer function in the way it was anticipated to function," Graham said.

A full-time market is a very real possibility in the future if the city supports the collaborative, he said.

"We know it's not possible to do this all of a sudden, overnight, that it would take awhile to nurture something that could be so vital.

"It is another piece of the puzzle for the rejuvenation of the downtown core. To abandon the market at this critical point in its history would be a disaster," Graham said.

As a plan, the new market seemed to start well.

The city formed a community task force to look at possible designs and key features. Rick Haldenby, the director of the University of Waterloo school of architecture, was part of the team.

But, with no warning, the city announced it was forming a partnership with a condominium developer -- Barrel Works Kitchener.

There was no request for proposals, and no design competition. There were some public meetings, minor changes to the design, but the process essentially left city councillors with one choice.

"The partnership was not the problem, the problem was the design," Haldenby said.

All but a few of the condos that wrap around the Duke Street side of the block are sold and occupied. But that success is not matched on the other side of the block where most of the retail space on the King Street side remains empty.

The market is squeezed in between the condos at the back and the empty commercial space at the front.

Eby Street hums with shoppers and vendors on Saturday mornings when it's warm, and the activity spills into Market Lane. During the cold months, vendors are packed into the parking garage.

City councillors balked at spending about $350,000 to enclose the Eby Street side of the market with walls containing large, roll-up openings.

During the past several months city staff have studied a number of possibilities for Your Kitchener Market.

Keith Baulk, the city's director of enterprises, said two companies responded to the city's request for proposals to turn over management of the market to the private sector.

About six months ago, city staff sought and received city council's approval to further investigate setting up an arts-and-culture incubator in the upstairs of the market.

A consultant told city council not enough people live downtown to support a market, so the arts incubator was a good idea.

It would include studio spaces for working artists, and gallery space for displaying and selling the work.

Recently, city councillors met behind closed doors to hear a report on what the market is worth.

The answer? Far less than the $22 million it cost taxpayers to build it. Selling it doesn't appear to be a serious option.

Private-sector management, an arts incubator, a co-op market on the second floor -- all of them will be up for discussion when councillors meet Monday afternoon to make big decisions about Your Kitchener Market.

tpender@therecord.com

FROM BERLIN'S MARKET HOUSE TO YOUR KITCHENER MARKET

March 1866 -- Berlin Town Council appoints a committee to search for a site for a new market. During the next three years there is a lot of controversy about the move, and when the town council passed a bylaw to borrow the money for the project, the voters rejected it in a plebiscite. But the councillors pushed ahead with the market project anyway.

April 17, 1869 -- At a public meeting, the Berlin Town Council is urged to buy land near King and Frederick streets for a market building. A resolution is passed in support of the move. The land near King and Frederick streets is bought for $1,720.

Jacob Y. Shantz wins the contract to build the Berlin Market House, which is largely completed by December 1869. It cost $3,818. Eight stalls in the basement are rented to butchers for $430 a year. An outdoor market is held behind the building as well. On the main floor is the town council chambers. A large public hall is on the second floor.

In the municipal elections of 1870, there are two factions--the pro-Market House and anti-Market House. The pro-faction wins, and the entire council is returned to office. This is a forerunner to a bitter debate and battle that will occur 100 years later over the fate of the farmers' market.

The town council and administration need more room so a new market building is constructed nearby in 1907.

1907-1972--The farmers market was located in a two-storey red brick building at the corner of Frederick and Duke streets. It was 225 feet long, 65 feet wide, and cost $30,000 to build (including interest). This market endured for about 50 years and was praised as one of the best in North America.

"It is difficult to identify those components that make any market a great market. Kitchener had a great market. It was an ecological phenomenon." -- Jack Pasternak in The Kitchener Market Fight.

In 1922 Kitchener voters support the building of a new City Hall near the farmers' market. A neo-classical building is constructed and topped with a clock tower and belfry, which are now at the Joseph Street entrance to Victoria Park.

The market and City Hall stand until a bitter year-long dispute breaks out in the early 1970s over plans to tear down both buildings, construct a downtown mall, Eaton's department store, Zehrs store and parking garage.

Dec. 6, 1971 - A plebiscite is held asking voters if they support demolition of the venerable buildings and back construction of the mall and parking garage. 15,689 voted Yes. 11,513 voted No.

The farmers' market is moved into a small part of the new mall when it opens. Most of the Saturday morning vendors set up on the first floor of the attached parking garage at the corner of Scott and Duke streets. The Wednesday market is sometimes held outdoors on Frederick Street.

By 2003 the farmers' market required an annual infusion of $440,000 from city taxpayers.

In the late 1990s, the city starts quietly buying up land on the block bordered by King, Eby, Duke and Cedar streets. It spends more than $2 million.

A city official announces a partnership with a private-sector developer to build the new market. Community-based groups working with the city on plans for the new market are stunned.

The city pays $17.4 million (including land costs) and the provincial government kicks in $4.3 million.

Your Kitchener Market opens in May 2004. Saturday morning markets are packed with shoppers. A few months later the full-time shops on the second floor open for business. The full-time vendors are all gone within months because of low sales.

By 2007 the market needed $740,000 from city coffers for operations.

March 2008 -- Councillors will decide whether to start an arts and culture incubator on the site, turn over management to a private company, get a large grocery store on the second floor, sell the market to the private sector, or try again to have independent vendors operating a full-time market on the upper floor.

Cambridgite
Mar 3, 2008, 1:35 AM
Weird...I've only been to the Kitchener Market once. It was on a Saturday and it was PACKED! So why are they in dire straights? I don't get it.

WaterlooInvestor
Mar 16, 2008, 2:10 AM
-

Cambridgite
Mar 16, 2008, 2:54 AM
The market is a two part story:

1) Saturday Market - This has been in operation for over 130 years. Generally speaking it has a built in client base, and does reasonable well.

2) Monday-Friday Market: This is the new part, and generally speaking it has bombed. Now why is this? To me it's a version of "the chicken and the egg". The market is an amenity, which helps to draw in residents, but at the same time the market needs downtown residents to support it. The problem is when the M-F Market opened, the residential population was much smaller, and as a result the market did poorly. As the downtown population continues to climb, it will help support a weekday market. It won't happen overnight though, but if we can wait 5-10 years things should look much better.

That makes sense. IMO, they should revert back to weekends-only service until the residential base increases enough to support it. At the moment, it's too much of a taxpayer headache to operate. It's something we could always revisit in another 5-10 years.

jcollins
Apr 4, 2008, 6:37 PM
The city is asking for feedback about what to do with the upper floor of the market. The options are:

Small independent vendors: Either a vendor collaborative; owner-operated vendor space, or a combination of the two.

Arts and Culture Centre: a 3-5 year solution with eventual replacement by a mid-sized grocer or larger non-food retailer.

Status Quo: Remain as is until a mid-size grocer or larger non-food retailer can be secured.

http://www.kitchener.ca/news/MediaDetail.asp?tid=13952

jcollins
Apr 9, 2008, 9:00 PM
What do people think about the above proposals?

Im not sure that it's the right location for a grocery store. Two main reasons come to mind. First, might take away some buisness from the actual market. Second, picturing a grocery store downtown on King st. I picture it a bit furthur north. Where The Bargain Shop is now would be an ideal location.

jcollins
Apr 10, 2008, 8:51 PM
Vendors envision market with fresh local foods, central checkout

April 10, 2008
Greg Mercer
RECORD STAFF

KITCHENER

With the right approach, Kitchener's downtown market has a chance to become the place it was supposed to be -- a full-time source of fresh, local foods and a key part of the city core's revitalization.

That's according to a group called the Kitchener Market Collaborative, who believe they can succeed where others have failed.

Their vision, of a daily market with a central checkout, was among the options on display during a public information session last night.

About 82 per cent of the market's vendors -- of the roughly half who have expressed an opinion -- support their vision, said Dan Glenn-Graham, spokesperson for the collaborative.

The market has tried weekday options in the past, with limited success. But the collaborative thinks a daily market offering key foods such as meat, cheese, produce and baked goods, sold through one checkout rather than individual vendors, could work.

The vendors would share some costs, such as freezers.

The operation they envision would require as much as $75,000 from city council, the group says.

They also want to improve the market's atmosphere, by opening up the front sliding doors and letting vendors spill out on the concrete plaza by King Street.

The collaborative also says there would be space available for rent to cultural and arts events.

There are 15,000 to 20,000 people who work in downtown Kitchener, said group member Glen Woolner.

Many of those don't live in the city and have never been inside the market, he said.

"There's a huge untapped market," he said. "But if there's nothing here for them in the market, what's the point of them ever coming?"

The group also likes the idea of offering free transit passes up and down King Street for those heading to the market, as a way to get around parking limitations.

Residents who came out to the meeting seemed to favour the daily working market model being pushed by the vendor's group.

"Something needs to be done," said Jason Lane, who lives and works downtown.

"This building is here full time, so it might as well be used."

In June, city staff recommended creating an arts and culture centre in the unused upper floor of the market. That option comes with a price tag of about $150,000.

By council also asked staff to look at other options. That includes bringing in a mid-sized grocer, a suggestion some said was counter to the spirit of a local market.

"It goes against what the initial concept of the market was all about," said resident Swanny Graham.

gmercer@therecord.com

.

Brenden
Jun 18, 2008, 3:40 PM
A report on the short term development of the market (http://www.kitchener.ca/Files/Item/item14398_csd-08-043-5.pdf)

DHLawrence
Jun 19, 2008, 3:56 PM
Market returns to original vision, but will study co-op grocery sales (http://news.therecord.com/News/Local/article/369998)

June 19, 2008
Terry Pender
RECORD STAFF

KITCHENER

Karen Killeen is looking for vendors.

Killeen, the general manager of Your Kitchener Market, wants to attract several vendors to set up full-time shops on the market's upper level.

Killeen is thrilled city councillors voted Monday to pursue this strategy at the market, which opened in 2004 at a cost of more than $20 million.

"We have spent a long time working on all of this and now that we have a foot planted on the ground we can sprint forward and start moving," Killeen said.

The city considered three options for the upper level of the market -- an arts and culture incubator, small-independent vendors and The Kitchener Market Collaborative. The collaborative is headed by people living in the market neighbourhood who want some Saturday vendors to pool their products and operate a co-op-style minimarket.

During public consultations in early April, the city received about 200 responses. The vast majority -- 85 per cent -- of people who commented want small, independent, full-time vendors on the upper level.

"It's taken a heck of a long time," Killeen said.

A few months after the market opened in 2004 some full-time shops opened upstairs. There was a bakery, fruit and vegetables, a butcher, fish and dairy. All of them pulled out after 15 months. The lack of revenue from those full-time shops resulted in increased support from municipal coffers. Last year the market needed a subsidy of about $500,000.

Since 2005, the city has struggled to decide what should be done with the 5,700 square feet on the upper level. After years of study and consultation, councillors decided Monday the original vision for the market is the best vision -- small, independent vendors operating full time.

Killeen said there are seven vendors, including a bakery, dry goods and produce, strongly interested in setting up full-time. In fact, two of the vendors are there now -- one selling dry goods and organic foods, the other yarn.

"That is the group we are going to go back to now and say: 'Great, we have the go ahead to move on this,' " Killeen said. The city believes full-time vendors will succeed this time because more people are living downtown, and more businesses have moved into that downtown east neighbourhood.

The vendors interested in full-time shops know the business situation, the amount of foot traffic and what happened to the full-time operators three and four years ago.

The city aims to have the upper level of the market full within 12 to 18 months. Rents will start at $9 a square foot in 2009 and increase to $13 in 2010 and $17 in 2011.

Meanwhile, a group of people who live in the neighbourhood continue pursuing the idea of a collaborative minimarket, possibly focused on organic and locally grown and prepared foods.

"The idea is fabulous, but it is going to take some real research to find out if it can sustain itself, if there is enough interest," Killeen said of the collaborative. She said the city wants The Kitchener Market Collaborative to work, and hopes it can open in the coming months as well. "We are going to start spending some time with the neighbourhood group to start brainstorming how something like that could be made a reality."

tpender@therecord.com

jcollins
Mar 3, 2009, 4:12 PM
Fresh look for city market

March 03, 2009
Record staff

KITCHENER

http://media.therecord.topscms.com/images/bb/43/a0021c364ef7b03d3a40fe66f04b.jpeg

The city-owned market on King Street East is getting a new name, a new logo and new tag line.

Gone is Your Kitchener Market.

It will soon be: Kitchener Market. Every reason. Every season.

City councillors voted in favour of the name change at yesterday's finance committee meeting. Consultants were paid about $18,000 to develop the new name and logo. Another $75,000 will be spent on new signs, brochures and letterhead.

The city will apply for $100,000 from a provincial fund dedicated to markets that provide fresh and local foods.

A staff report considered by the finance committee says the new name is one of several changes underway at the market. "Other supporting initiatives underway include the floor refinishing, mini-market, and a proposed multi-use facility for programming, events and educational opportunities," the report says.

After the city spent more than $23 million to assemble the land on King Street East and build the market, the original plans were never realized. Within eight months of opening the full-time vendors on the second floor pulled out, citing low sales. The Wednesday market was scaled back.

After five years of operation, the market was supposed to generate enough money to pay for its operations, but it still gets a subsidy of more than $500,000 annually.

notmyfriends
Mar 3, 2009, 4:48 PM
I could have told them to call it the Kitchener Market for only $6,000.

Bauer_buyer
Mar 3, 2009, 4:50 PM
Just a "flash in the pan", but a new name requires a real innovative approach...the latest in neither; what about calling it "Kitchener's Berlin Market"....think of the cache, the euro-influence, the cosmopolitan flavour it would bring, and the enormous resurgence of interest the market would generate. One could even "check out' some of the famous markets in Europe and gleen similar ideas...

Brenden
Mar 3, 2009, 6:18 PM
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Consultants were paid about $18,000 to develop the new name and logo. Another $75,000 will be spent on new signs, brochures and letterhead.


WOW I am sorry that is a complete waist of taxpayer money.

Duke-Of-Waterloo
Mar 4, 2009, 12:52 AM
WOW! I think this $95,000 name change has finally convinced me to actually go downtown to the Kitchener Market for once rather than the real St. Jacobs farmer's market. Way to go Kitchener! :rolleyes:

kidgibnick
Mar 4, 2009, 7:15 AM
As briefly mentioned, with respect to a new" branding strategy," there needs to be a reason to change a name, and not just for the hell of it. What are the innovative reasons and positioning behind said name change? i'd like to hear more, and how this name supports a new strategy...otherwise, i too am convinced that this is an absolute waste of money.

notmyfriends
Mar 4, 2009, 2:21 PM
WOW! I think this $95,000 name change has finally convinced me to actually go downtown to the Kitchener Market for once rather than the real St. Jacobs farmer's market. Way to go Kitchener! :rolleyes:

Unless you like the flea market aspect outside the SJ market, if you're just looking for the food Your Kitchener Market is the same thing and I think everyone in the area already knows that and decides where to go based on it. The only difference is locational preference. Now, since taking the word "your" out of the name moves the market away from Cedar street and to an area with more parking and better roads servicing it, this move cannot fail! Kudos to all!

KW4Life
Mar 6, 2009, 2:43 AM
City councillors voted in favour of the name change at yesterday's finance committee meeting. Consultants were paid about $18,000 to develop the new name and logo. Another $75,000 will be spent on new signs, brochures and letterhead.
That pisses me off to no end. As someone who pays nearly $7,000 in city taxes a year it seems there is no end to their asinine spending. They have spent millions of taxpayer money buying up downtown with the only seeming reason to be to "clean it up."

Now they go and blow $100,000 more to change the name of the market. Hey jackasses, it wasn't the name!

One of the things that is most irritating to me is the city's downtown redevelopment plan doesn't even include the market. It only goes as far as Frederick Street.

So now we have a $25 million dollar mammoth monument to nothing. A huge, mostly unused building that my money helped pay for and it is benefiting no one.

They should have left the market in the original location.

Pinheads.

Hopefully we will clean house in the next city election.

Brenden
Mar 6, 2009, 3:22 AM
That pisses me off to no end. As someone who pays nearly $7,000 in city taxes a year it seems there is no end to their asinine spending. They have spent millions of taxpayer money buying up downtown with the only seeming reason to be to "clean it up."

Now they go and blow $100,000 more to change the name of the market. Hey jackasses, it wasn't the name!

One of the things that is most irritating to me is the city's downtown redevelopment plan doesn't even include the market. It only goes as far as Frederick Street.

So now we have a $25 million dollar mammoth monument to nothing. A huge, mostly unused building that my money helped pay for and it is benefiting no one.

They should have left the market in the original location.

Pinheads.

Hopefully we will clean house in the next city election.

How would you save the market? What needs to happen to bring life to the market?

dunkalunk
Mar 6, 2009, 5:25 AM
Make the iXpress stop there when the market is open. Get people to actually live downtown. Redevelop industrial lands to the south with high density residential.

notmyfriends
Mar 6, 2009, 2:40 PM
That pisses me off to no end. As someone who pays nearly $7,000 in city taxes a year it seems there is no end to their asinine spending. They have spent millions of taxpayer money buying up downtown with the only seeming reason to be to "clean it up."

Now they go and blow $100,000 more to change the name of the market. Hey jackasses, it wasn't the name!

One of the things that is most irritating to me is the city's downtown redevelopment plan doesn't even include the market. It only goes as far as Frederick Street.

So now we have a $25 million dollar mammoth monument to nothing. A huge, mostly unused building that my money helped pay for and it is benefiting no one.

They should have left the market in the original location.

Pinheads.

Hopefully we will clean house in the next city election.

While I agree the name change is questionable, I don't agree that the building serves no purpose. It's certainly packed when the market is open, and the old location was not suitable.

Also, if they get $100,000 from the provincial markets fund to pay for the $83,000, well that looks like the one profit they'll turn this year. Your $7,000 sunk cost will be safe to use on other city initiatives! :banana:

KW4Life
Mar 9, 2009, 12:20 AM
How would you save the market? What needs to happen to bring life to the market?

Well, it's not my job to sell the market. If I had to do some marketing though I would try canvasing locals. People within walking distance. Door to door, paper flyers. Also, advertise more. $100,000 in advertising creates a lot more awareness than a 10 second radio story and one blurb in the paper about a name change.

I don't think people are aware of what the market has to offer.

As far as the buildings use, it may be abuzz at market time but the rest of the time it looks like a trendy new condominium that isn't occupied yet.

Why the market is underutilized has nothing to do with the name. I can't imagine anyone going now because it doesn't have "Your" in front of the name.

jcollins
Mar 9, 2009, 12:16 PM
City pins hopes on 'mini-market'

Redesign will create new programming space

March 09, 2009
Terry Pender
RECORD STAFF

KITCHENER

By the end of the year a mini-market that operates several days a week should be open on the second floor of the city-owned market on King Street East.

Kathy Weiss, the city's manager of business development, said a mini-market is among several coming changes to the operation that opened in May 2004.

"Definitely by year-end we would like to have this mini-market concept in place," Weiss said.

Weiss took over management of the market in June 2008 after four years of disappointing results.

While the Saturday market remained popular, full-time shops on the market's second floor all pulled out within eight months of opening, citing low sales. Several restaurants remain.

The market had at three different managers during its first few years.

Weiss, a veteran city staffer with experience in supporting small businesses, wants a multi-purpose programming centre of 2,000 square feet on the second floor for cooking demonstrations, receptions, parties, public education and community events.

Weiss also wants to make space available to community groups, and is researching several concepts.

"We are missing out on all the office traffic during lunch, people just don't seem to come in, it's always seemed such a vast, cold, empty place," she said.

"So we are going to warm it up and make it very comfortable to be there."

The new name and logo -- Kitchener Market: Every reason. Every season -- are meant to be a symbol of change and a break with the past, Weiss said.

About $22 million was spent to assemble the land and build the market. Original plans had the market producing enough revenues after five years to cover its operating expenses, but it still requires a subsidy of more than $500,000 annually.

tpender@therecord.com

Bauer_buyer
Mar 9, 2009, 12:45 PM
How would you save the market? What needs to happen to bring life to the market?

The St Lawrence market in Toronto is about the same size, I think, as the one here.
It is always busy. The complex is surrounded by highrises and of course most people who frequent it come from these apts. and condos.

Yes!! The area needs highrises lots of them....big ones short ones, the higher the better.
Taking a queue from the province...Kitchener should identify it as "a Places to Grow" area and as such encourage, through various incentives, more high density development.
The other "turnoff' about all the markets around here is the attempt to turn them into "flea" markets....turns a lot of folks off.

Cambridgite
Mar 9, 2009, 6:36 PM
Taking a queue from the province...Kitchener should identify it as "a Places to Grow" area and as such encourage, through various incentives, more high density development.

It already does identify it as an urban growth centre.

DHLawrence
Mar 9, 2009, 7:39 PM
The other "turnoff' about all the markets around here is the attempt to turn them into "flea" markets....turns a lot of folks off.

Agreed. People expect St Lawrence Market or Covent Garden Market, but what they get is Dr Flea's :yuck:

notmyfriends
Mar 10, 2009, 2:35 PM
While the St.Jacobs market has turned into a flea tent-city, I can't say that's true about the Kitchener Market. Maybe if it's the flea you guys don't like, you should start supporting the other market instead.

jcollins
Apr 24, 2009, 1:47 PM
And the expenditure continues:


New market space targets foodies

Second floor to be renovated for cooking classes, special events

April 24, 2009
Terry Pender
RECORD STAFF

KITCHENER

In an effort to attract more people to the second floor of the downtown market during the week, the city will spend $118,000 to build what it calls a multi-use facility for everything from cooking classes to holiday parties.

City councillors voted unanimously at a meeting of the finance committee this week to proceed with building a 2,000-square-foot room on the empty section of the second floor. It will be called The Market Place.

Part of the second floor of the market will be turned into a space for cooking demonstrations, art classes, birthday parties, anniversary celebrations, corporate events, lunches, seminars, holiday parties and television taping sessions.

Rogers and Food Network Canada could tape shows there. It could also be used in community development work for nutrition courses and classes on food preparation.

Kathy Weiss, the city's director of business development, said the room is being created in response to a demand.

"We keep getting a significant amount of inquiries, people who are looking to find out if we have cooking demonstrations, if we have space to lease for different particular events, for meeting space," Weiss said.

While researching the idea, city staff discovered that similar operations in supermarkets and LCBO outlets are popular.

"We just came to the conclusion there is a demand for this, and I think this is a great opportunity for us to be innovative and doing something different at the market in terms of generating revenue to offset this subsidy that we run over there," Weiss said.

The subsidy for 2009 was budgeted at $610,000.

"We would like to get it up and running for July so it's ready for our grand relaunch of the market, which we are now anticipating to be in September," she said. "We would like to have this in operation for a month or two prior to that, so that we can work out the kinks."

Some of the new programming will be offered week nights.

The market, which opened in the spring of 2004 at a cost of more than $20 million, is undergoing an extensive makeover and rebranding under Weiss's direction. An attractive finish was applied to the floors, and $70,000 in new signs with a new name and tag line will soon go up -- Kitchener Market. Every reason. Every season.

The Saturday market has always been successful, attracting more than 10,000 shoppers to the core every weekend. The crowds never materialized for the full-time market on the second floor and most vendors pulled out.

City staff are researching the demand for another full-time minimarket on the second floor.

tpender@therecord.com


I have no idea what the solution is to make this market a success, but I don't think it's this.

Amanda
May 1, 2009, 5:59 PM
I'm not sure if this is an appropriate place to ask this, but I'm going to do it anyway (and I apologize if I'm out of line). As part of my PhD program at UWaterloo I'm currently conducting an independent research project about the Kitchener Market. As this forum indicates the market is quite a controversial issue in Kitchener, but also a wonderful asset residents have enjoyed for well over 100 years. My research attempts to connect the Kitchener market with community, sense of belonging, and most importantly, downtown revitalization efforts. I'm asking regular market customers and Kitchener residents to participate in this project by getting together with me for an in-depth interview. If you'd like to participate or would like to learn more please contact me at aj2johns@uwaterloo.ca. Thanks.



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