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The downtown Macy's (there is a 2nd Santa Barbara location at the more removed La Cumbre Plaza, also a Macerich mall) is pretty small and quite lousy though. The selection compared to the other location is atrocious. There was some discussion 4-5 years ago that it would end up a Bloomingdale's, but that was pre-recession. Saks is not in this complex and is freestanding. |
I'm still amazed that Macy's closed their store (Marshall Field's first branch) in Lake Forest a few years ago. I mean, if they can't make it in Lake Forest, one of the most affluent places anywhere, that's pretty telling. Now the building houses bluemercury and j.crew.
http://farm1.staticflickr.com/41/795...f15cc7a3_z.jpg Marshall Field's in Lake Forest by phantom_xtl, on Flickr |
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I think both stores were ultimately unsuccessful because they were unable to offer the selection and range of their mall counterparts, for obvious reasons. People expect to browse several lines of clothing, jewelry, cosmetics, etc at a department store, and since Macy's didn't bother to brand these stores any differently, the small stores couldn't live up to customer expectations. A different strategy might have saved them; focusing on a smaller group of departments, or selling more unique/limited-edition stuff. |
Macy's in DT Honolulu is only about 2 miles from Macy's at Ala Moana Shopping Center.
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A lot of suburban malls have been dying too...most metro areas have at least one, if not several, dead malls in the suburbs, so it isn't all a downtown issue.
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I don't know if this is still true as of today, but several years ago I read that there wasn't a single old-fashioned mall under construction anywhere in the US. I don't think this is just because it's "trendy" to build lifestyle centers, but rather because mall developers have figured out that the 30year shelf-life of a traditional mall just isn't worth it. Better to build something that can be tweaked and changed and added onto later, than something you have to completely bulldoze in 30-40 years. I think this says more about real estate development though than it does about Macy's and their business model.
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To me there are multiple factors operating here. First the density street sidewalk pedestrian issue, which we have largely lost in most American cities - but remains in most comparable size cities in Europe (visit any central core of a big city in Germany for example); second is the "destination" idea, formerly US downtowns were destinations, but no longer in many cases; third "destination-malls", most big cities have destination malls such as Lenox in Atlanta, Galleria in Houston, etc that have replaced the downtown shopping; fourth, dying suburban malls that are not destinations, many suburbanites drive right by local area malls to go to the "destination-mall'; fifth, so-called "department" stores long ago gave up having many departments, those who are older remember big dept stores (e.g. Marshall-Fields, Hutzler's, May, etc. having book depts, stationary, hardware, etc. many of these department areas have been replaced by big box units, Staples, Home Depot, BBand B, etc; finally, internet shopping is probably beginning to take a toll and will increasingly.
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As for dying suburban malls, seems like every other one of them has a Macy's too. Hilltop, Eastridge, Vallco, Newpark, Bay Fair, and Southland malls here in the Bay Area all have Macy's locations. Each of these malls has become run-down, empty, or both - and Macy's has let their locations at these places go to seed just like some of their urban stores. Maybe Macy's just needs to have fewer stores (if not from a short-term dollars-and-cents perspective, then from a long-term brand management perspective). |
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In regards to the Houston closure, if they're closing the one downtown, why aren't they closing the old one at the Galleria. . . there's no reason to have 2 Macy's in the same mall fer-chrise-sake!!! . . . |
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a drawing for a proposed redevelopment of the current downtown houston macy's. http://farm9.staticflickr.com/8359/8...8092925d_o.jpg |
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Yeah, Same for Dayton's in Minneapolis. I really feel like Dayton's and MF were more upscale than Macy's. Macy's feels almost tacky compared to those stores. Anyway, they carry on some of the old Daytons traditions at the Minneapolis store...but it isn't quite the same. For example, each Christmas there is a sort of walk through diorama presentation on the 8th floor...before Macy's, it was custom made each year with a different theme...different fairy tales usually. Since Macy's, it is the same one every year "Life of an Elf" or something like that. They still put some money into it, they added a puppet show this year. It just isn't the same to take your kids downtown each year to see the same presentation.
They also still do the flower show on the 8th floor auditorium each year. Haha, here is a kind of funny commentary on the situation by a local: http://minnesota-life.tumblr.com/pos...istmas-display History of Dayton's...yes the same Dayton family that is the governor of MN right now. http://en.wikipedia.org/wiki/Dayton's To summarize, opening in 1902, Dayton's became quite the entity...started Target in the early 60s, took over Hudson's out of Detroit in the late 60s, started B. Dalton book stores in 66(to later be sold to Barnes and Noble, and then closed), acquired Mervyn's in 1978(Making Dayton's holdings the 7th largest retailer in the US)...bought out Marshall Fields in 1990...Changed the name of the whole company to Target Corp around 2000, and then sold off all of the traditional dept stores to focus on the big player, Target. I think not a ton of people know the relationship between all of these places. With such a history, a lot of Minnesotans are still sad that Dayton's is no more. The original 1902 store (with 2 large additions that were added in the 40s and 60s you can see wrapping the original) still stands as macy's on Nicollet Mall. http://upload.wikimedia.org/wikipedi...nalDaytons.jpg The store has now been pared down to 5 levels of retail, from the former 7+. There is also the "Skyroom" on the 12th floor, which is a popular food court with great views. |
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I think what they may mean is that it seems much less upscale than MF...that is what I have been saying anyway. SALE SALE SALE all the time at Macy's, it isn't classy like MF or Dayton's. The merchandising is messy, the fitting rooms are unattended and a disaster. You can get really good deals though, so I like that!
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In many ways this is a matter of perception as well. In Atlanta we still shop regularly at the former Rich's in Lenox (now Macy's) and yes it is very busy, but somehow doesn't quite have the same feel. I grew up with MF in Chicago and when I go there now it is only for nostalgia of what once was; MF was a special place, not just another store that I could visit in any big city. I am not a nostalgic person, I like change in cities, but also recognize then institutions pass.
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Maybe the issue is that a downtown Macy's is either crowded or dead? For example, the one in the former Wanamaker's--an undersized store due to its legacy--outperforms every other Macy's in the region (and that includes King of Prussia), while Pittsburghers always fear the one in the former Kauffman's is going to be axed...And those are in the same state.
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