I wonder why the 60s was the golden age of logo design?

Was it because companies gave advertising agencies and graphic designers free reign to design their logos? Because scope creep didn't worm its way into the design process?

Was it because we were a more decisive culture back then? Because a group of chain smoking older white men with war scars didn't want to be bothered with debating the merits of one logo over another?

Apparently, Canada was a leader in graphic design and typology during this age. I have no idea who the big players were in that age but Canada consistently pumped out high-quality graphics and typology in the 60s and 70s and was a world leader. Also amazing to think this was all done by hand back in those days, maybe that was a reason it forced restraint in the design process.

The classic Saskatchewan wheat sheaf, replaced a few years ago by the garbage on the right:

http://www.underconsideration.com/br...hewan_logo.gif

http://www.underconsideration.com/br...skatchewan.php

Part of the general modern/minimalist ethos of the day I'm sure. Logos in particular are the type of thing that really benefit from the sort of blocky, evocative forms and restrained typefaces that characterized design of the era.

The lack of design-by-committee certainly couldn't have hurt either.

Disgusting. The old one was very classic.

The only thing that needed to be changed with the old logo was a colour update as that type of golden-yellow looks dated. In the most extreme case, you could have just softened the text and the Wheat - something along the lines of how Kraft has done with their logo to "modernize" it:

http://www.underconsideration.com/br...old_vs_new.gif

Anyone who, like me, grew up with a NES and playing Zelda (I and II) will inevitably find this creepy... and really worrying, too. They steal XP when they hit you, and they're hard to dodge.

http://www.thealmightyguru.com/Games...OfZelda2-2.png

I never made this connection but my best friend never fails to point it out when we see one of those signs in person. He's also obsessed with the second Zelda, which usually isn't anyone's favourite game. I told him he was probably the only person to think that, but now I know that isn't the case!

Even if their trains are derailed the logo reads the same upside down :)

http://104.236.16.159/wp-content/upl...via%20logo.jpg

The VIA Rail logo was at its best in the 70s when it was used in bold and simple layouts.

The worst thing that happened to it was back in the 90s when the post-referendum "Canada" branding initiative that the Chretien Liberal government rolled out resulted in a logo modification to this :yuck:

http://www.viarail.ca/sites/all/file...arge-carre.png

Nope, I remember those growing up in Regina in the 90s. Still see them every now and then.

So him and I are probably among the tiny minority who'd be able to appreciate the prank of someone placing one of those signs in slightly altered form at a local cemetary... "This Cemetary Protected by 'Neighborhood Watch'" ;)

BTW, I always greatly preferred Zelda II (Adventure of Link) to Zelda I (Legend of Zelda). Might be due to having access to only the first for a long while when I was younger. What you don't have always seems more appealing, and once those feelings are created, it seems they can stand the test of passing decades :)

Reminds me of the Minority Report

http://static.tecnocino.it/r/845X0/w...ort-precog.jpg

Mouhahaha, I loled.

Yeah, I forgot to point out that niwell's "Three Men in a Hot Spa" actually made me chuckle out loud... wow, how did they NOT see that before greenlighting that logo?!?

cannot be unseen.

Well they upgrade their logo like they upgrade their stations.

Sunsetmountainmanland would disagree ;)

That's a real good one.

The maps are from a website that rates the aesthetics of logos. They're not rated based on how popular the team is.

If the Queen's Park complex ever decide to provide "treats" for their bureaucrats (some places do: gyms, pools...) then I am hoping they'll get a spa with that exact pointed-ends triangle shape built, with seating spots in the middles of the sides :D that would be priceless.

Shouldn't be too much of a problem, I've seen much more difficult shapes than that purpose-built... for example this pool in Texas that's shaped like the state:

https://media-cdn.tripadvisor.com/me...ol-in-form.jpg



And that triangle spa should be made sure to be visible from satellite view (i.e. outdoors) :P so it can serve as Ontario's logo on Google Maps.