Posted Nov 23, 2012, 8:08 AM
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Registered User
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Join Date: Dec 2006
Location: BK,NY/SF,CA/LB,CA
Posts: 480
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The Long Beach Post has reported on the restoration of the old American Hotel on 224 E. Broadway near the Promenade:
Quote:
Building With Colorful History Gets Bright Future
By Sarah Bennett
| Monday, 19 November 2012 18:29
In 1905, it was the headquarters for a local cult. Then it became a popular speakeasy and, later, a brothel and flophouse. When the City of Long Beach purchased the Psychic Temple building at a tax auction in 1998, its rooms were filled with several dozen long-term residents and its ground-floor retail spaces were in sad shape.
Today, the condemned and dilapidated structure at 224 E. Broadway is being primed for a long-overdue restoration, after which it will become headquarters for Long Beach-based interTrend Communications—an award-winning advertising agency that specializes in connecting Fortune 500 clients with Asian-American market segments—in what is being hailed as one of the most ambitious projects in the state since the dissolution of the redevelopment agencies program.
Announced at a media event held on the building's newly-stable third floor, interTrend's plans are to renovate the entire building, creating 15,000 square feet of mixed use space, including 4500 square feet of retail on its ground floor.
Interior of the Psychic Temple building today. From the third floor lookig down onto the second.
Photo by Sarah Bennett
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A photo taken by me in June 2010 showing the American Hotel next to the Promenade:
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