[NYguy]

http://www.nydailynews.com/sports/ba...#ixzz1tYDlHJdC

Brooklyn Nets unveil new logo and black and white color scheme
Nets held press conference at Modells across the street from Barclays Center





By Stefan Bondy
April 30, 2012

A project 10 years in the making became official Monday morning with the re-branding of the Brooklyn Nets. Grabbing hold of the marketing opportunity, the Nets held a press conference at a Modell's store across the street from their new arena to unveil the aesthetic identity.

Everything about it was black and white: the logos, the t-shirts, the hats, even the complimentary black and white cookies. "We thought it kind of represented Brooklyn. It's simple. It's crisp. It's kind of classic. It's urban. We thought it's New York," said Irina Pavlova, the president of Mikhail Prokhorov's sports and entertainment company.

The primary logo, which is outlined by the shape of a shield, is similar in style and colors to that of the Oakland Raiders. The secondary logo is a "B" imposed over a basketball. After considerable deliberation, Pavlova said they decided to use "B" for the logo instead of "BK." She said Jay-Z pushed hard for the former and helped sway the vote.

"The colors and logos fit with Brooklyn's strong history and heritage," said CEO Brett Yormark, giddy that he finally has something worth marketing. "They differentiate us. Just like Brooklyn is different than anywhere in the world we will be the lone NBA team with only black and white as colors. As we're entering a new era for this team we knew that we had one chance and one chance only to make it work, and we were thrilled with the results."

Yormark added that the logo is "the shield of Brooklyn."