^
Royal Alberta Museum's video wall a 'taste of what's to come'
BILL MAH
When you’re building the glitzy $340-million Royal Alberta Museum in downtown Edmonton, sticking up a roadside billboard like its predecessor used to advertise the exhibitions inside wouldn’t cut it, the developers of the new facility decided.
The museum is instead getting a second-storey video screen 20 metres wide by nearly six metres high, wrapped around its southwest corner.
Technicians began testing the screen last week so passersby on 103 A Avenue can get a preview of the eye-catching outdoor screen as it cycles through screensaver-style, high-resolution video clips of fireworks, the planet Earth, a cloudy-sky scene, stars and waves.
When the museum opens in late 2017, the screen will showcase the newest exhibits and share information about happenings inside along with interesting facts about Alberta.
It’s also designed to be a high-tech come-hither pulling people across busy 103A Avenue, the traditional north edge of downtown.
http://edmontonjournal.com/business/...-whats-to-come