Posted Aug 13, 2011, 3:10 PM
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New Yorker for life
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Join Date: Jul 2001
Location: Borough of Jersey
Posts: 51,899
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http://gothamist.com/2011/08/08/coke...das_for_th.php
Coke Will Make Special Sodas For The New Nets Arena
By Garth Johnston
August 8, 2011
Quote:
New York might be the headquarters of Pepsi, but don't expect to find any at the new Barclays Center when it opens over the Atlantic Yards in September 2012. Not one drop. The stadium has canceled its previous deal with the smaller Jones Soda company in exchange for a multimillion-dollar deal with the Atlanta-based soda giant.
"Our goal is making this arena all about Brooklyn—even the food and drink—and one thing that became clear to me is Brooklyn's a Coke town," Barclays Center CEO Brett Yormark told the Post. And it is true, the old Pepsi-Cola plant and the sign that go with it are in Queens, not Brooklyn. Anyway, as part of the deal—said to be similar to the seven-year $1.7 million annual deal the stadium previously signed with Jones—Coke will reportedly be treating fans with "special Brooklyn-themed flavored beverages" along with the company's trademark sodas.
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