'Full House' at Cochin duty-free a big success
Pioneer News Service | Kochi
The Cochin International Airport Limited (CIAL), which is running one of the best airport duty-free shopping facilities in India, has launched a promotional programme 'Full House'. In association with Diageo, one of the leading premium drinks businesses in the world with brands like Johnnie Walker, J&B, Vat 69, Black & White, Smirnoff and Baileys.
The programme offers an opportunity for passengers, who buy Diageo products worth $ 20 at the duty-free shopping facilities, at the arrival area of the international terminal of the Kochi international airport to win, a 1115-sq ft two-bedroom flat in Kochi worth over Rs 20 lakh from Holy Faith Builders. CIAL claimed the programme a big success.
The promo also offers scratch cards with which passengers can win discounts on their purchases. A CIAL release claimed that this is happening first time as immovable property of this value has being offered as prize in any duty-free promotion in India.
CIAL managing director S Bharath said that the airport company, which runs Cochin duty-free jointly with Alpha Kreol India Ltd, a subsidiary of the multinational Alpha UK and UAE-based Kreol Group, to position it as a strong retail outlet for inbound and outbound passengers, intends to make it the most vibrant duty-free shop in the region. He says that 'Full House' is one of the schemes under which the airport company has embarked upon to develop Cochin duty-free,
which contributes 25 per cent of the total revenue of the CIAL, into the cynosure of all air passengers who visit the Kochi Airport.
Explaining the objective of establishing 'Full House', Alpha Kreol general manager Gopi Menon says that they want to make every NRI's dream of having their own house in his or her homeland come true. "Never before have we received such an overwhelming response," he added.
Cochin Airport is India's fourth busiest Airport, with domestic and international passenger traffic through the Nedumbassery Airport growing phenomenally on account of the 13 international and 7 domestic airlines that presently operate from here.
"The growth in passenger traffic demands a corresponding increase in passenger amenities at the airport. The expansion of Cochin duty-free and the addition of the latest consumer products was a natural corollary to it," Bharath said. "The increasing number of low cost airlines preferring Cochin International Airport has also enhanced duty-free sales," he mentioned in the release.
