[osmo]

MLSE will regret this. The "Air Canada Centre" became a normalized name and "ACC" flowed well. It because common place almost.. almost to the extent of Staples Place in LA. It had one of the most familiar names in North America pro sports arena names that are corporate. This continued condensation of names to handful of Canadian corps is frankly quite silly. Then ten Rogers (insert whatever) or Bell, etc has become silly.

Sometimes money isn't the end all and be all. Studies have shown naming rights do little to boost any corporate catchment in a market, and also the public is slow to gravitate away from normalized names. The United Centre, Staples Centre, Air Canada Centre all havs very strong localized and normalized names.

Scotiabank should be buying making rights in Florida or other closer Caribbean areas where they have a growinf footprint, why not the Florida hockey arena versus the ACC....