[ebatcave]

Vertical construction is well under way on Tower I of Allure Las Vegas and it's right on schedule, officials said.

The luxury high-rise has already grown six stories and when completed, the two 41 story towers that comprise Allure will offer 900 residential high rise units. Allure Las Vegas Tower II residences are also currently for sale and with the city-wide high-rise condo supply diminishing, they are proving to be quite a value.

"In a headline grabbing market like Las Vegas, being under construction means a lot," said Bea Goodwin, vice president of sales and marketing for International Sales Group. "You hear so much about the few projects that are announced but don't move forward and so little about those that are thriving and actually being built. I'm proud to announce that Allure is standing and growing tall."

Maintaining a 25-month overall construction schedule, the concrete structure is complete through the sixth floor. Once the seventh floor is poured, construction will accelerate to pouring a floor per week. When finished, Tower I will have 428 units comprised of studios, one, two and three bedroom residences, as well as tower suites and extraordinary penthouses. Mirroring the success of Tower I, Tower II will have 472 units with 14 distinct open floor plans being offered ranging in size from 669 to 4,218 square feet.

Every carefully planned Allure residence will have exceptional designer ready appointments and finishes. Impressive floor to ceiling windows and spacious balconies will allow for sweeping views of The Strip, the valley's breathtaking mountain ranges and the city lights of Downtown Las Vegas. Hands down, Allure offers the best views in Las Vegas.

Each home will provide an atmosphere of personal luxury with exceptional amenities and superbly executed finishes, such as stainless steel GE Profile appliances, granite counters, European style cabinetry, Italian tile floors and lush landscaping with an expansive pool deck surrounded by private exclusive cabanas equipped with Wi-Fi.

There also is something new and delightfully out of the ordinary at Allure. Unique to this community, Allure Now is Allure's new and very exciting Five-Star Concierge service. Allure Now will allow Allure purchasers to enjoy the Las Vegas lifestyle while their residence is still being built. Preparations are being finalized for the introduction of this unique concierge service exclusively available to buyers at the time of their Allure purchase.

Additional Allure Five-Star services include valet, storage spaces, 24 hour doorman, club room with catering kitchen, business center with Wi-Fi, media room and conference facilities, a private wine cellar and professional on-site management. Additionally, Allure offers peace of mind to homeowners as a gated community with enclosed and secure parking.

"Today's Las Vegas high-rise shoppers are increasingly savvy; they recognize that within this shrinking market Allure offers quality, value and a strategic location as well as a credible developer with a demonstrated track record," said Goodwin.

Strategically located on Sahara Avenue just west of the famed Strip, Allure is poised to become known as a premiere residential landmark in Las Vegas and will offer an unparalleled choice for homebuyers seeking an exciting and accessible lifestyle.

Allure is a project of Fifield Companies of Chicago, one of the nation's top developers and builders of high rise luxury towers. Established in 1977, Fifield has earned a reputation for creating superb living environments in some of the country's most renowned locations.