This building will be considerably shorter than the Electric Avenue complex on the west side of Robson Square - Vancouver is just not familiar with tall street walls (Dunsmuir from Granville to Burrard is really our only example).
It's not the "contextual" aspect (next to Robson Square precinct) that's limiting height - it's the dreaded view cone.
The design isn't all that bad. The cornice line introduces a roof deck that the tenants will like (the massing reminds me of the MaRS addition to Toronto General Hospital, but in a much more superficial manner). See here:
MaRS Discovery District, Toronto:
http://urbantoronto.ca/forum/showthr...Hamann)/page20
By comparison, the Robson Court office building a block away is just curtain wall on the street side with an angled corner. It's main feature is a massive stained glass window inside the lobby.