Max gears up for retail push
Raghavendra Kamath / Mumbai February 19, 2007
Lifestyle International, the Indian arm of Dubai-based $1.5 billion Landmark group, has set its sight on tier-II cities with its value retail chain Max. It want to weave a synergy between company-owned stores in metros and franchisee model in the smaller cities, where value retailing has huge appeal.
Out of the total Rs 1 lakh crore retail industry, Max is aiming to tap Rs 30,000 crore to Rs 40,000 crore value retailing industry with its franchisee model. Landmark group runs Lifetsyle, a premium retail chain, Max hypermarket division and international brands division which has launched brands like Bossini and Kappa in the country.
It will be signing properties in tier-II cities like Kozhikode & Mysore tier-III cities like Hubli, Manipal, Rajkot, Nasik, wherever the cities have over 5 lakh population. In Mumbai, it is planning to open stores in Vashi and Thane, and wants to take it to 8 in the next four years.
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