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Originally Posted by TorontoDrew
I wonder if the new CIBC towers across the street were part of the reason for it? Anytime they show a game and show the obligatory helicopter shot's and the CIBC towers and logos will be in full view. At least now so will Scotia. Does this sort of marketing work though? I haven't flown Air Canada in over 20 years. I suppose for that cost it must.
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Good point. I can certainly see there being some value in naming rights... I mean, I had never heard of companies like Pengrowth and Skyreach before they had NHL rinks named after them.
But is having the sports barn in Toronto named after Scotiabank really going to bring a billion dollars of business to them over the next two decades? Obviously someone thinks it will.
Hands up any Leafs/Raps/Rock fans who are moving their mortgage or chequing accounts to Scotia on account of this news...