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As was mentioned in the project thread, "One World Trade Center" simply sounds more professional, more befitting of New York. And if triumphal symbolism is a concern, what better name to signify a rise from the ashes?

While "Freedom Tower" has a certain rationale, the name seems more appropriate to a monument or memorial which, strictly speaking, this building is not. That the PA would seek to drop the name makes eminent sense, given the marketing challenges it would likely entail. A struggling or under-occupied 1WTC would itself be symbolic -- and a national embarrassment -- whatever its moniker.