[Dakotasteve66]

Here's interesting stuff from Sac Bee's website on how it got its name:

(Exerpted from The Sacramento Bee's Ombudsman column on March 24, 1991)

Glad you asked. It's been that since 1857 when James McClatchy founded the paper. An editorial on the first day of publication said: "The name of The Bee has been adopted as being different from that of any other paper in the state and as also being emblematic of the industry which is to prevail in its every department."

So, the promise was a paper as busy as a bee. (Quaint, but not a bad marketing strategy, I should think.)

The first James McClatchy used a picture of a bee on his business stationery. His son, C.K., ordered the image of a bee depicted in mosaic tile in the lobby of the old Bee office at 911 Seventh St. in 1901. That mosaic now is on permanent display at the Sacramento History Museum.

In 1943 James McClatchy's granddaughter, Eleanor, then president of The Bee, asked Walt Disney to create some new images of the insect to "lend personality and a familiar identity" to the papers and the company's radio stations.

Disney, who donated his $1,500 fee to the Army Relief Fund, came up with "Scoopy" for the papers and "Gaby" for the radio stations. The new logos were announced with great front-page fanfare in The Bee on Sept. 4. That evening, a 15-minute radio interview with Disney from Hollywood was broadcast on KFBK. Eventually, Scoopy drawings were created for all sorts of Bee promotions and events, and the fellow became ubiquitous around the paper.

Scoopy is the only Disney-created character allowed to "work" outside of the Walt Disney Company, and still lives today throughout the pages of The Bee. He can be seen at events throughout the community, greeting children of all ages.