[Echoes]

Hah. The extra lowercase "r" and "m" in the name actually caused quite a stir locally when the logo first appeared. It's just the museum's branding. There's an esoteric explanation out there from the NYC firm that designed it explaining what it all means, but I've forgotten/don't care. A lot of people HATE the branding, but it's grown on me.

I don't think they're trying to push the use of the "RM" acronym at all. Around here it's always "Remai Modern", "the Remai", or "Remai Art Gallery".

For those wondering, Remai is pronounced "RAY-mee".