Quote:
Originally Posted by saffronleaf
Haha, frankly, the mountain timezone is irrelevant.
If anyone has important programming, they put it at primetime in the Eastern timezone. This is the same in the US and Canada. It's all about the population.
Ontario and Quebec are in the eastern timezone; that's nearly 2/3rds of Canada. If you include the Atlantic timezone and NFLD, that amounts to more than 2/3rds.
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If we are talking about HNIC here (which I assume we are), then the 2/3 of its market/target population being in Ontario and Quebec is seriously exaggerated.
Quebec is not a significant market for HNIC. On Saturday nights people in Quebec watch the Habs on RDS, as opposed to the Leafs on HNIC. HNIC might get a higher blip in Quebec and drain a few viewers away from RDS if they actually show the Habs, but if not their ratings are super-low here.