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Old Posted Feb 9, 2007, 9:40 AM
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sanjupalayat sanjupalayat is offline
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multiplex arival in calicut
Sathyam Cinemas, which has two multiplexes in Chennai and was the first theatre in the country to deploy Hollywood-standard digital cinema, are also expanding. Sathyam will add 18 more screens (three multiplexes) across Chennai and Cochin with an investment of Rs 30 crore in 2008. The company is also scouting for four-five more sites in Chennai besides venturing into cities like Madurai, Coimbatore, Trichy and Calicut.Albeit Kiran Reddy, managing director, Sathyam Cinemas, believes that “content will always have the upper hand”. He also believes that the synergies and savings are essentially local. For expansion across cities means setting up separate offices and replicating media costs. “Globally too, the best local theatre, like a restaurant, tends to have the highest collections and it doesn’t matter if it is part of a chain,” he says.

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