Worcester hotel developer looking to offer something different
10/06/15
WORCESTER – Get ready for some swankiness, Worcester.
The developers behind a 168-room hotel slated for downtown plan to build and operate the property as a luxury, boutique-style lodging under the AC Hotels brand of Marriott International Inc.
With a salt-water pool and high-tech conveniences, the $33.1 million development is banking on luring hip travelers looking for something special and willing to pay $180 or more per night for the experience.
“We don’t want to go to markets where there’s already a room base and offer more of the same,” said Leo H. Xarras, chairman of Colwen Hotels, a New Hampshire company. “Our goal is to offer something that’s a level above. This speaks to the person that’s looking for boutique and luxury. It speaks to the person that’s looking for something different. “
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