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Old Posted Jul 22, 2011, 5:59 PM
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ardecila ardecila is online now
Join Date: Jun 2006
Location: the city o'wind
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Originally Posted by emathias View Post
I'm not defending the drawing as it is, but I am saying that the core layout is at least has the potential for merit. As for your counter-examples, they're all too small. Roosevelt Collection is hard to get to for neighborhood residents on foot, and just isn't big enough to draw people from anywhere else. Even Block 37 should either have gone bigger or simply not been a mall. If it wasn't on State Street, it would have no hope at that size and even being on State Street, it barely even holds its own as far as generating critical mass. I think the Trump thing will work, eventually, they just have to figure out how it's supposed to work during the winter when nobody in their right mind would walk along that section of the river.
Weather/design isn't the issue. The issue is that Trump is seeking the same rent levels of street-level property on Oak, and even Oak has lots of vacancy these days. Why would super-luxury retailers deal with Donald Trump and take a chance on an untested location when they can avoid the Trump baggage and get a space that's actually ON the city's premier retail street?

Maybe if Trump had gotten the global elite buyers he wanted, there would be a built-in market for the goods of luxury retailers. Instead, Trump's units are merely going to well-paid Chicago executives, who probably don't have the desire to shop at Hermes or YSL on a regular basis (there's that Midwestern conservatism again!)

From a design perspective, it would help Trump out a lot if the Wrigley Building plaza is converted into a retail arcade with a glass roof. It's much wider than European arcades, but they can mitigate that somewhat by encouraging the retailers to spill out into the plaza like a bazaar. That would in turn lure people from Pioneer Plaza down into Trump's area.
la forme d'une ville change plus vite, hélas! que le coeur d'un mortel...

Last edited by ardecila; Jul 22, 2011 at 6:13 PM.
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