Quote:
Originally Posted by esquire
But is having the sports barn in Toronto named after Scotiabank really going to bring a billion dollars of business to them over the next two decades? Obviously someone thinks it will.
Hands up any Leafs/Raps/Rock fans who are moving their mortgage or chequing accounts to Scotia on account of this news...
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I'm guessing it gets them exclusivity. Exclusive rights to all events at the building, prime sponsorship at all events, exclusive ticketing and boxes to all events. Having the only ATMs in the building for all sporting events/concerts must be worth something. Machines the concession stands use, etc.
I'm guessing it shuts out every other bank from being physically seen in the arena for 20 years. Big money value.