[Street Advocate]

As much as I'd prefer the EST have more local stores than Apple or others already moved in, there are similar instances of Apple locating in trendy neighborhoods throughout the country that jive well. The EST has exponentially more foot-traffic than Midtown, at least on weekends, and is essentially Atlanta's most desirable neighborhood to visit. The difference is palpable between living off 14th compared with living just east of west of the BeltLine.
I'd prefer to keep outside of the two story section of PCM to keep it from feeling like a mall/preferably place it by J.Crew or somewhere in the outside shops.

If Apple makes a store at PCM, I hope it isn't on a parking lot on Glen Iris. I'd rather we put in another mixed use development at that location (directly west of PCM). The more mixed use and office developments between North Ave station and the EST, the more successful Atlanta will be in the future by expanding a cohesive urban footprint.