Hehe well the Target and McDonald's crowd will always be around; those two businesses have become the bread and butter of our society, haven't they. Nothing "edgy" about them.
Which brings up a point; I had a co-worker who lived south of the Miracle Mile and he thought it was awesome when that Target on La Cienega south of the 10 opened up in the late 90s or early 2000s, where the old FEDCO was (this of course was before the Target in WeHo opened). Prior to that, there was no Target in LA proper south of the Valley; he would've had to have gone to the suburbs (or the Valley). It's been my experience that most people don't see Target as being a trashy store (like how many see Walmart or Kmart to be) but more akin to a mainstream supermarket or drugstore in the sense that EVERYONE shops there for necessary items.