I've been thinking lately that maybe the Fairmont should consider placing logo signage atop the northern side of the building. Long-term, that is probably going to be the side of the building seen more often, since the towers around Rainey Street have all but obscured the south facade. It also looks taller from the north because the curtain wall goes all the way to ground level and isn't kneecapped by a massive white podium like it is on the Cesar Chavez side.
Just a thought
