If the 3rd/4th floors contain anchors that draw people up there, then the stores should get filled.
The anchors have to be chosen carefully, though, and if possible, they should be destinations that won't lose their appeal once they stop being trendy. A movie theater is a good idea. Bowling alleys have been used, but I'm a little skeptical. It wasn't too long ago that bowling was a fairly uncool activity with only niche appeal. It could easily go back to that status.
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la forme d'une ville change plus vite, hélas! que le coeur d'un mortel...
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