Quote:
Originally Posted by esquire
^ Why would they sell products that run counter to the image that they're clearly trying to project? I mean, I'm sure Birks could make a few extra bucks in the short term by selling cigarettes and lotto tickets from behind the counter, but what does that do to their brand image over the long run?
|
Lol, nobody is saying cater to them! It's a hipster food joint, it will weed most people out through it's very nature. And I said carry stella, not bud (or standard haha)
Restaurants turn over very fast sometimes... wolsely is growing but it's not as established as exchange/osborne. Hey, this one might do great (I plan on visiting soon)! I'm generally happy to leave any shitty drinks off the menu, but then again, standard snuck on there.
You just risk turning people off from your establishment when you overdo some hipster angles, and Wolseley is on the verge of growing to the point where it serves much more than the neighbourhood... but it isn't there yet.
Quote:
Originally Posted by buzzg
Why should they cater to a crowd they don't want if they can still be successful with their desired clientele?
Stella is f*cking disgusting, so skunky, and only got popular in NA due to amazing branding/marketing. The chalice is a billion dollar idea – it was NEVER served in glassware like that before coming to NA, they just wanted to position it as something fancy and it worked. It was never meant to be a good beer, it only came out at Xmas time in Europe, and was like the Christian version of Manishevitz to Belgians. Gross holiday drink that no one likes, but drink it due to tradition.
Exactly. You can make just as much money selling $13 cocktails to hipsters as you can $4 beers to frat bros and Jets fans. Not saying I have a problem with that crowd whatsoever (I drunk at games often), but not every place needs to cater to every person. That's actually why places go under... cater to your crowd or you alienate them.
Parlour could have way higher margins if they served Van Houtte or Sunspun coffee, but they don't, and people are completely fine paying for a better product. Merchant Kitchen is a 160-seat restaurant directly across from the arena that's packed before and after games/events, and they have no major brand domestic beers, no pitchers, and pump out $13 tequila shots and $15 cocktails, don't see anyone complaining and they're definitely not struggling.
|
Agree 95%. First off, nobody is catering... the entire restaurant isn't aimed at the cheap beer crowd (and I was just suggesting to offer an alternative that still fits the place that isn't obnoxiously hipster)... an eclectic menu is an amazing thing, but if you provide no inroads to clientele from outside of Wolsely then you may reduce your potential return. I wasn't saying to cater to a different crowd.
If this were the exchange, significantly lower risk, and you can specialize heavier. Same thing with Merchant... downtown, game days, office crowd, perfect location, high traffic, exposure, and reputation, not to mention big screens to watch the games on. Completely different ball game.
Secondly, sure, why "cater to a crowd you don't want" when you can do fine with what you do want? Well, this place is brand new, so who's gauging success?
I'm a huge advocate of the good $13 cocktail over $5 beer, and a big fan of the better product.
Parlour wouldn't have higher margins, because their sales would drop. People know why they go to parlour or little sister, Make Coffee, etc. Make Coffee actually operates right beside a starbucks... you think that would happen if they sold normal beans?
Basically, I had a minor complaint that, from a professional standpoint, I "would have done slightly differently" without reducing the calibre of the restarant. I did not expect frat boys to start prowling wolseley for nights in the town