Quote:
Originally Posted by esquire
$800 million for 20 years... just incredible. It's astonishing how much the value of naming rights has appreciated.
It's funny how most of the NHL arenas in Canada now have Rogers, Scotiabank and Bell in their names.
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I wonder if the new CIBC towers across the street were part of the reason for it? Anytime they show a game and show the obligatory helicopter shot's and the CIBC towers and logos will be in full view. At least now so will Scotia. Does this sort of marketing work though? I haven't flown Air Canada in over 20 years. I suppose for that cost it must.
(QWST comment)