[Blazer85]

Hmm... never heard of it. Anyone ever had Lenny's? Hopefully there will be at least one of these downtown.
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Lenny's Sub Shop to open locations in Birmingham

LnL to open 22 sub shops in Birmingham, Jonesboro and Little Rock

Lenny's Franchisor LLC, franchisor of Lenny's Sub Shops announced Wednesday the chain will add restaurants in three Southeastern markets. Franchisee LnL, owned by a group of investors from the Memphis area, has agreed to open a total of 22 restaurants in Birmingham, as well as Jonesboro and Little Rock, Ark., over the next five years.

While the original Lenny's Sub Shop opened in a Memphis suburb in 1998, owners Len and Sheila Moore first started selling subs and Philly cheesesteak sandwiches years before on the Wildwood, N.J., boardwalk. Lenny's started franchising in 2001 and has granted over 300 franchises in nine states from North Carolina to Texas.

"As we continue to grow, we are excited to have this capable and experienced group as part of our franchisee community," said George Alvord, CEO of Lenny's.

After researching potential markets, LnL chose the Birmingham, Jonesboro, and Little Rock markets because of their familiarity with the areas and the cities' proximity to their home base of Memphis. Birmingham and Jonesboro are new markets for Lenny's; Little Rock currently has one operating restaurant.

LnL plans to open the first two restaurants, in Little Rock and Birmingham, before the holidays this year.



© 2005 American City Business Journals Inc.