View Single Post
  #7  
Old Posted Sep 12, 2012, 1:16 PM
NYguy's Avatar
NYguy NYguy is offline
New Yorker for life
 
Join Date: Jul 2001
Location: Borough of Jersey
Posts: 51,691
MILWAUKEE | The Couture | FT | 44 FLOORS

http://archpaper.com/news/articles.asp?id=6248

Shoring Up
Two developers look to build on Milwaukee's lakefront.






September 12, 2012
Chris Bentley


Quote:
To those who have braved at least one winter in the upper Midwest the prospect of “year-round vibrancy” on Milwaukee’s blustery lakefront might raise an eyebrow. But that’s exactly what developer Rick Barrett hopes his mixed-use tower near the Cream City’s Lake Michigan waterfront will make possible.

The Couture will be a 44-story, $125 million hotel and residential tower at the eastern-most plot of downtown Milwaukee’s East Michigan Street. Barrett won a bid to redevelop the downtown transit center, whose proximity to the Milwaukee Art Museum and lakefront festival grounds have led some to call it one of the most valuable properties in Wisconsin.

Once viewed as potential competition for the Couture, plans for another nearby development have instead coalesced with that project into a cause for optimism along an underused corridor of Milwaukee’s lakefront area. At 18 stories the comparatively squat 833 East complements the Couture in massing, as well as in the economic impact projected by its developers. If the $100 million 833 East hits its 2015 opening target it will be the first new office tower downtown since 2004.

Fourth-floor skywalk connections could link the Couture to 833 East and to the existing U.S. Bank Galleria, including the restaurants therein. U.S. Bank is the largest office high-rise in the state. It will connect one million square feet of office space to 833 East and, in turn, to the pedestrian environment that its developer, Mark Irgens, hopes the project will help foster.










The 833 East office building.
__________________
NEW YORK is Back!

“Office buildings are our factories – whether for tech, creative or traditional industries we must continue to grow our modern factories to create new jobs,” said United States Senator Chuck Schumer.
Reply With Quote