[McBane]

I'm not saying this building's design is terrible. But from a marketing perspective, you want your flagship [store/product/building/whatever] to embody the image and ideals that you want your brand to portray. In this case, Cambria is saying that the brand is, "a line of trendy urban hotels." But nothing about this design (or the one in Times Square for that matter) conveys hip or trendy. I find it to be pretty plain. I personally think a good example of a hotel that designs its buildings to match its brand is aloft.

From an architecture point of view, this building is fine. But for a building that is supposed to be the flagship of a hip and trendy hotel brand, I don't think this design accomplishes that.