[Wpg_Guy]

Originally Posted by cutchemist42

My thoughts that I've said elsewhere.



Related to the rest of the league, but too much of the branding for the league and teams feel too samey to me, which makes me think the same marketing firm was used. I would find the Valour thing more "genuine" if there wasnt some exec in his Toronto office explaining it in the vid, especially when the guy is labelled the brand identity leader in that vid. Just feels like he Googled "Winnipeg military" and pulled the name off the 1st hit.

It also made me wonder how centrally decided the branding was. You usually dont see central league execs explaining branding, and I would dislike knowing this was devised in some office tower in Toronto vs locally.

To be fair to the brand guy, he was in Vancouver not Toronto