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Old Posted May 30, 2018, 1:59 PM
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Steely Dan Steely Dan is offline
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Join Date: Jul 2001
Location: Lincoln Square, Chicago
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Quote:
Originally Posted by Cirrus View Post
I was thinking this for DC, but the Chicago pics really confirm it: Yellow is a way better color than white for these. Somehow the yellow reads as legit transit to me, while the white reads as a lame ye olde boate ryde.
agreed.

the yellow/black scheme of Chicago Water Taxi conveys a sense of no-nonsense transportation.

the red/white/blue scheme of Shoreline Water Taxi conveys a sense of amusement park ride.


even the individual boat names in the two competing fleets convey different levels of seriousness:

Chicago water taxi boat names: "Alpha", "Bravo", "Sunliner", "Wendella"

Shoreline water taxi boat names: "Skedaddle", "ASAP", "Giddy Up", "Shake-a-Leg", "Lickety Split", "Gotta Go Now"
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Last edited by Steely Dan; Oct 22, 2018 at 3:54 PM.
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