[Kingofthehill]

I already think it already is forgettable. Areas built from scratch (as well as those that are significant redevelopments of waterfronts, train yards, and industrial areas) usually miss the mark with regards to character, block sizes, interestingness, vibrancy, and, from the look of Mission Bay (I visit Mission Creek Park whenever I am in SF), quality of architecture. Same with NoMa in DC, Downtown Miami, Long Island City in NYC, HafenCity in Hamburg, Bjørvika in Oslo, etc. And the European ones actually have good, noteworthy architecture - something you can't say for their American counterparts. Portland, however, did it right with the Pearl District. Hopefully, though, these things will straighten themselves out as the areas come into their own.