Quote:
Originally Posted by osmo
MLSE will regret this. The "Air Canada Centre" became a normalized name and "ACC" flowed well. It because common place almost.. almost to the extent of Staples Place in LA. It had one of the most familiar names in North America pro sports arena names that are corporate.
Studies have shown naming rights do little to boost any corporate catchment in a market, and also the public is slow to gravitate away from normalized names.
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Based on what you stated, I'm not sure how MLSE will wind up regretting it. It sounds more like Scotiabank will be the ones regretting it if people still stick to the ACC name. MLSE will still have 800 mill regardless of what people decide to call it.