[dragonsky]

The Pike Outlets to Celebrate Grand Reopening this Weekend in Long Beach

Two new clothing retailers are expected to open in the next few months at The Pike Outlets in downtown Long Beach, an official said Friday.

Columbia Sportswear and Cotton-On are scheduled to open by early January, Rose Barrantes, general manager at The Pike Outlets, said during a morning press conference to announce the grand reopening of the Shoreline Drive-based shopping and retail center.

The reopening celebration takes place through Saturday and includes live music, free Ferris Wheel rides and various sales at H&M, Converse and Restoration Hardware.

The Pike opened in 2003 but has struggled to draw and retain retailers and consumers. But two years ago, DDR, the Ohio-based company that operates The Pike, attracted Restoration Hardware in hopes of turning around the troubled development. Securing the high-end home furnishings store was the first step to re-envision and rebrand the Pike as an outlet mall, said DDR spokesman Matthew Schuler.

Since then, Nike, Forever 21, H&M and Gap Factory have opened at the outlet mall.

http://www.presstelegram.com/busines...-in-long-beach