It seems that with the overall drop in wealth (we can argue the cause and effect, but it's happening) there is a move away from price differentiated "luxury" goods. McMansions sit empty and unwanted, your local luxury car dealer is about to close shop, Vegas hotels and Miami condos are a drug on the market. Maybe the Bvlgarys and Swarovskis have made a decision to move downmarket while upholding the branding for as long as they can get away with it.
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