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I don't necessarily agree only large companies can add green features, but by being small and innovative with green features, you can build a company off that, as G-E did.
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I'm not sure people here understand LEED. It's not about simply adding green features. All firms should do that. In fact, green building can be a boost to the bottom line given that buyers and leaseholders often like knowing they're supporting a green building. It's become a very marketable attribute--especially in Portland. Works, Holst and host of other firms have built a host of great projects with innovative features and many elements of green design, but the projects aren't LEED certified. Why? Because it costs thousands to go through the certification process. It's simply not an option for small developers and firms. In fact, most architects think it's bullshit.