[SteelTown]

These doctors, researchers, scientists, etc won't be paying to stay overnight instead McMaster will. Having these conferences McMaster will have to pay. I've personally been responsible for booking hotel rooms for a guest at Sheraton. I remember one time someone booked a guest at Airport Inn and the guest freaked and they had to change the hotel to Sheraton.

These guest like big puffy beds, plenty of pillows, internet, TV, phone, and good meals.

So I imagine with this hotel coming to Innovation Park that they'll have made a deal so that the hotel will provide discount rates for McMaster.