Quote:
Originally Posted by Fiorenza
Nothing against ATL specifically, but many of these brands are being degraded through excessive exposure. I wonder if their long-term interest is best served by moving into airports and Vegas hotels.
On the other hand, the culture is changing. Putting the product in front of economically diverse audience maybe is the best way to maximize profits. In the short term that will occur...but are they really protecting long-term profitability?
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I agree. Such as Bvlgari and Salvatorre Ferragamo are high-end products, and putting it in an airport completely cheapen the brand for me. Who is gonna spend thousand of dollars just walking through an airport. Or possibly, they could just put the less expensive products for the airport market. I don't know. I have to see the store to make a judgment.