Yeah - it's basically a Wal-Mart or Zellers. The all important difference though is the marketing/brand. They've worked very hard to position themselves as a cooler place to shop. A lot of their stores have a faux hardwood flooring in sections versus the concrete you see at a Wal-Mart, for example. In essence, if you feel embarrassed about shopping at a Wal-Mart, but have no trouble strolling into a Target then they've done their job. Or at least their agency has. And remember, if it's cool for the First Lady, then it's cool for you too. (
http://www.washingtonpost.com/lifest...LGL_story.html).