Quote:
Originally Posted by eric cantona
eesh. I get the notion of attracting a younger, less affluent crowd to your brand, makes perfect economic sense. but looking at the images on their website it appears they're aiming at pre-teens. looks like a set from a Disney channel show.
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I couldn't agree more.
In terms of a chain that actually does a good job of designing the interiors for a younger demographic, while keeping the costs low, I don't think anyone does it better than
CitizenM. I've stayed at their hotels in Glasgow, London and Amsterdam and they're really fantastic. I know people in Glasgow who go there just to get a coffee or drink, much like people go the Ace Hotel. I suspect that the hotel market here is going to reach saturation soon with all the new rooms coming online, but I would love to see CitizenM open here.