[PHXflyer]

Speaking of that HX, last week on two separate occasions I ran into groups of 4 people walking around downtown looking for a place for breakfast and I told them about Breakfast Club and then had to give detailed instructions of how to find it on the second level. One group was in front of the former First Watch, the other group in front of Baja Fresh. It was at this point that I realized there is zero signage at street level to identify that the Breakfast Club even exists. It's amazing to me that any company would take the risk to come downtown and then not advertise or have signage. The best part is that if they fail, then they will blame it on a faltering downtown, not their own lack of signage.