That's a very expensive car ($16400) for what you get.
I also take issue with their description of bike-sharing, car-sharing, etc - all of them are "gaining acceptance" at a slow but steady pace. It's unrealistic to expect transportation to evolve at the speed of cell phones and computers. Cars first arrived in cities at the beginning of the 1900s yet horses-and-buggies persisted in cities until the 1950s, because it took a long time to build the infrastructure that cars could exploit. Urban streets remained crowded and congested places where traffic was the limiting factor on speed, not the theoretical top speed of a car engine. We had to ram large boulevards and arterials through our cities, devise traffic-signal systems, riddle cities with parking spaces, and finally build huge expressways before cars became a viable means of everyday transportation.
Likewise, it will take time for us to build the bike infrastructure that is necessary before the majority of the populace can start using them daily in true Copenhagen style. This applies to personal bikes as well as shared ones. Hilly cities may never see the cycling popularity of flatter ones. Likewise, car sharing really needs to be every block or two before it's convenient enough for most people.
The joy and stimulus in architecture is the discovery of fresh combinations of old ingredients appropriate to present problems. I’d rather be right than contemporary. - Harry Weese