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Originally Posted by Zapatan
Remember like a year back when they were talking about making this thing 1500+ feet? Whatever happened to those plans...  |
This building was never 1,500 ft.
http://www.rew-online.com/2013/06/11...son-boulevard/
Moinian shows off 3 Hudson Boulevard
By REW Staff
June 11, 2013
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Three Hudson Boulevard has been a long game for Joe Moinian.
The developer can’t quite recall how much he paid for the three parcels of land he bought on 34th Street and 11th Avenue some two decades ago.
Two of those three lots were claimed by the city through eminent domain in 2007 to develop Hudson Boulevard, and the remaining lot has been leased to the city to use as a staging ground for the new subway station under construction on the far West Side, in what to most New Yorkers still seems like a no-man’s land of endless construction, as opposed to the new neighborhood envisioned by some of the city’s biggest developers.
Yesterday, however, Moinian officially unveiled his Hudson Yards endgame: a 1,000-foot-tall, gently twisting office tower designed by Dan Kaplan of FXFOWLE.
“The building is going to be a pinnacle of elegance along the new Hudson Boulevard,” Moinian said. The planned tower would offer at least 1.5 million s/f of rentable office space and 22,000 s/f of retail, with another 300,000 s/f at the top that may be residential condos.
But office leasing is the first order of business, Moinian told reporters yesterday, and construction will not begin without an anchor tenant. Asking rent in the base of the tower averages $85 psf, according to Arthur Mirante of Avison Young, who has been retained to lease the office space. On the upper floors, Mirante said he would discourage Moinian from considering less than $100 psf.
Mirante’s sales pitch is focused on the building’s efficient and modern design, as well as some interesting branding opportunities for major tenants.
Modern companies, he said, want office space that is cost-efficient, high-tech and worker-friendly. “The building they occupy should not only work well, but it should also enhance the image, it should help promote the identity, the brand of the company and the office space should help that company attract and retain talent,” he said. “They want it to be friendly; they want it to make their employees happy. 3HB has been designed to satisfy all of these criteria.”
Air and light are also important aspects of the proposed building, he explained, with a design that takes advantage of the lot’s four unobstructed sides and twists away from the street grid to directly face the sun as it rises from the ground, in Kaplan’s words, “sort of like a plant that grows.”
Kaplan proposes treating the windows of the lower six floors with a coating embedded with LED pixels, allowing people in the building to look out through what seems to be clear glass, while people on the outside will see a huge full-color digital screen. The displays will not be available to lease to advertisers in the way signs are in Times Square, Moinian said, but it could be used for public art projects and tenant branding.
At the top of the building, Kaplan has designed a two-story sky lounge that he described as a culmination of all his past rooftop experiences. Machinery would be placed on lower floors, so that the roof is quiet, and tall screens would protect people from the wind.
But while the architect emphasized the amenity space as a lofty retreat from the street below, Mirante pointed out that signage on the top of the building would be visible for miles.
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http://www.bloomberg.com/news/2013-0...rds-tower.html
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....Plans call for offices on the third to 46th floors and residential condominiums above. Those may be switched to offices if it’s financially advantageous, Moinian said.
Asking office rents in Midtown, the priciest U.S. office market, averaged just shy of $70 a square foot in May, the highest in more than three years, CBRE Group Inc., the world’s biggest commercial real estate services firm, reported yesterday.
Related hasn’t disclosed what it’s charging for its Hudson Yards offices.
Moinian’s proposed tower would have a entrance on Hudson Boulevard, which would be mostly parkland. Plans call for a plaza that would be twice the size of the one in front of the Seagram Building on Park Avenue, said Daniel Kaplan of FXFowle Architects LLP, which designed the Moinian tower.
An entrance to the new terminus of the No. 7 subway line, which the state Metropolitan Transportation Authority is spending $2.4 billion to extend, would sit in the park in front of the tower. The station would be the biggest in the city, large enough to fit the Empire State Building if turned on its side, according to Oskar Brecher, development director for the Moinian Group.
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NEW YORK is Back!
“Office buildings are our factories – whether for tech, creative or traditional industries we must continue to grow our modern factories to create new jobs,” said United States Senator Chuck Schumer.
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