A short time ago, back on page 815, there were some photos posted of the intersection of Santa Monica Blvd. (SMB) and La Cienega Blvd., particularly the Northeast corner, from the 70's and 80's. 100 years ago this area was mostly undeveloped and much of it was farmland. It became known as the town of Sherman, changed it's name to West Hollywood in a controversial move in 1925 and remained an unincorporated part of Los Angeles until 1984 when it became it's own separate city.
Using some new photos, similar photos and previously posted ones, here is the last 100 years of the intersection of SMB and La Cienega, particularly the Northeast corner!
(1920's)
As opposed to Hollywood, in the top right corner, West Hollywood is still quite undeveloped.
Dept.Water&Power
The Sherman rail yards are on the left where the small town of Sherman has established itself, where many of the railyard workers have settled. The angled road from the left side of the photo is Santa Monica Blvd. and meets the horizontal road near the photo's center and continues east as Santa Monica Blvd. The horizontal road continues West for about six blocks as Holloway Drive until it connects to Sunset Blvd., which you can see winding it's way along the base of the Hollywood Hills.
The first street to the left of where Holloway meets SMB is the intersection of SMB and La Cienega. In this photo the northeast corner, which is a triangle of land bordered by SMB, La Cienega and Holloway, is undeveloped.
(1931)
Nine years after the above photo was taken we can see how much has happened in that short time. The area is almost completely filled in and urbanized. (The Sherman rail yards appear just below center in this view). The farmland between Hollywood & West Hollywood is gone.
The larger white block building on SMB is the Bekins storage (now Emser) building. The first street before that building in the photo is the corner of SMB and La Cienega and that Northeast corner is still not developed.
WestHollywoodHistory
(1940's)
I love this photo taken in the 1940's! This is the SMB/La Cienega intersection. To the left of the Red Car is the La Cienega Lanes Bowling Alley which was built in 1940 on the Northeast corner. (Notice the Gruen Watch Time neon near the entrance.) The Bekins building is in the distance to the right of the Red Car. Look at that forest of electrical/telephone poles!
Metro Photo Archive
gogonotes.blogspot.com/
***Update: (A KCET article I read that included this photograph said it was taken December 18, 1952.)
(1955)
At some point, Art Linkletter and his associates acquired the bowling alley. (One source says 1946.) The following two photos were taken in 1955 of the Bowling Alley entrance on the Northeast corner.
Here's a photo I found listed as c.1955 captioned as: Art Linkletter in bowling alley with friends. (Thanks for the information, lol!) The shirt tells us we're in his La Cienega Lanes Bowling Alley. Anyone recognize any of his friends?
GettyImages
(1969)
These next two photos show the Northeast corner at the top right and the La Cienega Lanes are still there, but Art Linkletter apparently isn't. Lots of noirish ambiance--a misaligned phone booth...a motel (seedy?) across the street...a Corvair next to a tow truck...a bus bench in front of a car...?...a sign (lighted in one photo) for the intriguingly named "Phone Booth Restaurant"...? The Richfield billboard says "Motion Potion," lol!
www.rayandrobby.com (archived)
(c. 1973)
Similar shot with the P.E. Car in the photo. Seems that Salem Cigarettes used the "Refreshes Naturally" ad 1973/1974, which makes sense when "getting back to nature" was in mode.
Martino'sTimeMachine
Also check out a color/colorized(?) photo of the above
HERE on Vintage L.A.
(1975)
A few years later and we have this snapshot taken from a moving car.
The La Cienega Lanes are nearing the end of their almost 40 year run.
N06@Flickr
(c.1977-78)
I guess even the Automatic Pinsetters couldn't save the old girl.
Nick Faitos at
flickr
(1980)
Roller disco replaced bowling in 1979 when Flipper's opened, first as a private club for a few months before being opened to the general public.
Central1179 @
Flickr
Forgotten Roller Rinks of the Past
It was a firework that bloomed briefly for two years and then, just like disco, suddenly vanished.
Two TV series that filmed episodes in Flippers were "Charlie's Angels" and "CHiP's." Flippers at night from the Charlie's Angels episode:
Forgotten Roller Rinks of the Past
"Denny Cordell Presents" was renamed "Freddie Fortune Presents" for the episode.
Allison Martino
Denny Cordell on Myspace
gogonotes
(1982)
Flippers for Sale. (No wonder it's in b&w!)
(1991)
After Flipper's closed, the Esprit clothing company decided to spend 14 million dollars to open a flagship store at this location. ESPRIT opened around Thanksgiving of 1984 and remained there for about a decade before closing, mostly, it is said, to the relationship turmoil between the couple who owned this enterprise.
I cannot find any photos of the building during this time, except this screen capture from the 1991 film, appropriately titled "L.A. Story." That's Sarah Jessica Parker and Steve Martin outside the entrance in the (real or Hollywood?) rain. I am told the latest release of the film has a special feature included on the design of the film and the production designer talks about filming in Esprit and why they did so. There's a scene or two in the film that takes place "inside" the store itself.
When they remodeled, they also purchased the popular Jim Morris Gym located adjacent to the building and built a parking structure in its stead.
parking structure
iamnotastalker
In this current photo, I am told you can see the outline/remnants of Esprit's distinctive sign, especially the "E". (I confess I don't really see it.)
(Today)
After Esprit closed the building was vacant for approximately ten years. Before they decided to build their own building, the West Hollywood City Council was considering moving the city government offices to this location. Instead, the SAV-ON pharmacy moved in and was subsequently taken over by CVS, which this building currently houses.
Todd Conversano
As we've seen on this thread, some areas of the city change drastically and even disappear totally. This particular corner has stayed relatively the same, despite the different incarnations of the times!
In conclusion: "Hooray for [West] Hollywood!"
wehoville