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Originally Posted by logicbomb
I agree with you. It's also so far out of the way and away from any other attractions or amenities (aside from the BC Ferries terminal). People may talk about drive times here, but the psychology of distance always plays a factor in peoples desire to travel to a certain point.
Hard to say. I would say this new mall would be a draw for most residents of Surrey before the renovation and expansion of Guildford Mall. Now? I could see it luring residents of South Surrey and Delta, but still...it would be a venue you go to solely shop and watch a movie- which is something you could do in 2 other town centers. Most people (especially youth) nowadays have a much shorter attention span and will not spend hours at a mall.
How can this mall thrive? Perhaps provide amenities that would appeal to residents SoF. For example: indoor and outdoor beach volleyball/badminton courts (similar to 6pack beach)
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I don't necessarily buy the too far out of the way that many people are claiming.
I live in Surrey Central and if I jump in my car and head out on the SFPR it takes me 35 minutes from my door to this mall by car.
It also takes me 35 minutes to drive from my door to South Surrey / Morgan Crossing.
Takes 35 minutes to drive to Metrotown from my place.
It also takes me 1.5 hours roughly with Nexus to go from my door to the Seattle Premium Outlets and I make that drive sometimes too.
Metrotown has the advantage of rapid transit but rapid transit is not good for shopping at big-box retail stores. You need to have a car of some sort. Anyone who has done a big grocery shopping at a store than tried to get home on SkyTrain/Bus will know how shit it is. By car it is basically the same distance as all the other large regional malls. Now granted on a regular basis I would be shopping at Surrey Central or Guildford, but from time to time I'll likely frequent this mall rather than the others I mentioned just because it is actually a bit easier to get to. Mostly highway driving which is far less frustrating than city driving and getting stuck in traffic/at red lights even if the time is the same.
Transit only works for "shopping" if you stop and buy a few things or you're a single person that just needs a carton of milk and a big of dinner. So ultimately when I look at "malls" to shop at, I look at how long it takes to drive.
So given the above, for me at least in Surrey Central it isn't any further "out of the way" than Metrotown, Morgan Crossing, heck even Langley which has shops my wife or I frequent. Langley center is about 35 minutes away too.
That means then for pretty much everyone else in Surrey, Delta, and Richmond, the mall isn't actually that far. That's a population base of just over 800,000 people to draw from not to mention the traffic to and from the ferries.
I think they will do fine and if they get a few big-box retailers that aren't anywhere else (like the Bass Pro Shop), they will have a draw that other malls won't.