http://www.crainsnewyork.com/article...LSE/100109946#
Manhattan medical mart tower scrapped
Plans for a huge medical-product trade center backed by GNYHA Ventures have been greatly scaled back, more than a year after the grandiose project was announced. The World Product Centre was to have been a 1.5 million-square-foot medical marketplace anchoring a new 60-story tower on the east side of 11th Avenue between West 33rd and West 34th Streets. The tower, to be built near the Jacob K. Javits Convention Center, was also to be the new home of GNYHA.
The center's backers now say they will lease only 300,000 to 350,000 square feet initially, which they hope to secure by the end of March. They're scouting Manhattan for a site where more space could later be leased for expansion. They say that the initial downshift will enable them to open within 18 months instead of in 2013 as originally planned, giving the project a huge advantage over medical markets proposed for Nashville and Cleveland.
“For the past 15 months, we've been hearing what people want, and this is in response. Companies want to see something on an earlier timeline,” says John Strong, president of World Product Centre Marketing.
The concept behind a medical mart is to build a “neutral and transparent” location for medical device vendors where doctors and health facilities personnel can try their wares, says Mr. Strong, rather than the usual resort setting.
“They are looking for neutral locations where they can conduct training and education,” he adds, given federal scrutiny of ties between suppliers and doctors