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  #81  
Old Posted Sep 2, 2007, 7:43 AM
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These Donwtown residentials confuse me sometimes. But at least we do have a rendering for this one.

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  #82  
Old Posted Nov 1, 2007, 12:06 PM
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http://www.nysun.com/article/65641

Downtown Hotel Condos at $2,000 a Foot

By BRADLEY HOPE
November 1, 2007

When the new W Hotel & Residences on Washington Street kicks off sales starting next week, potential buyers will be able to bid on condominiums costing $2,000 a square foot — or $800 more a square foot than the average downtown condominium.

"I just can't see that for downtown or the financial district; I think that's an overly aggressive shot," a managing director at Prudential Douglas Elliman, Andrew Gerringer, said.

Demand for these high-priced condominiums will be determined soon enough, with the sales office for the 58-story development scheduled to open Wednesday. In preparation, a real estate marketing guru, Michael Shvo, is unrolling a plan to lure potential buyers. Starting Monday, he has hired 10 fashion models to distribute postcards on Wall Street, and he will wrap six coffee carts with advertisements announcing the development. On Wednesday, the carts will offer free coffee. This is on top of a full-page advertisement in the New York Times and a sponsored tent during Fashion Week where celebrities perched on furniture similar to the designs for the new hotel.

On Wednesday the entire inventory — 223 condominiums on floors 23 through 56 — will be offered at opening-day prices. This is a break from the tradition of brokers selling a limited number of apartments at the initial price, then releasing more gradually at increasingly higher prices.

"It's just for us a way to accommodate the amount of interested buyers we have," Mr. Shvo said. More than 2,000 people had pre-registered on the building's site as of Monday. The building, which will also have 217 hotel rooms on floors six through 22, is not scheduled for occupancy until 2009.

In addition to the aggressive marketing techniques, Mr. Shvo and his team will lure potential buyers with an over-the-top sales office that includes a dimly lit room with a full bar and the smell of scented candles. A member of the sales team will pull visitors through a high-tech cinematic presentation with videos projected onto curved walls, a spinning globe that controls a computer, and an interactive tour of the building controlled by hand movements.

Then, they will get escorted in a golf cart approximately 100 feet down the street to another showroom with a model apartment and "closing rooms" where they can view floor plans.

"We are trying to re-create the experience of what it would be like to live in a W Hotel — the convenience, the luxury of the brand," Mr. Shvo, wearing a gray suit with a white shirt buttoned to the sternum, said.

The apartments will start at $2,000 a square foot, with one bedrooms priced at $1.05 million to $1.85 million, and two bedrooms listed for $2.19 million to $2.64 million, according to Mr. Shvo.

"We are selling a lifestyle," he said. "The lifestyle of very active people, a social lifestyle. It's for people who are young and want to have fun."

The new W Hotel will rise alongside as many as 13 other hotel projects under construction or planned for sites below Canal Street, according to the Real Estate Board of New York's August list of Manhattan hotel development. The other projects include a Global Hyatt in the old headquarters of the JPMorgan building at 75 Wall St. and a luxury hotel/condominium building by Larry Silverstein at 99 Church St.

"Downtown is very much an evolving market," a senior managing director at CB Richard Ellis's hospitality and gaming group, Daniel Lesser, said. "It's becoming a 24/7 type of environment down there. It's becoming a community in and of itself."

The architect of the new W Hotel, Charles Gwathmey, describes his concept for the hotel in one of the videos projected in the sales center as an "iconic, translucent lantern in downtown Manhattan."

The Los Angeles-based company, Graft, which is known for its use of curves and ambient light, will assemble the furniture in the hotel. Their designs will be in the hotel rooms and 64 of the residences.

In line with Mr. Shvo's description of the building as being "sexy," some of the rooms will feature fully translucent showers right next to the beds. The shower walls are made with "scintilla" tiles, which change as bathers stand in front of them. One of the renderings boasts a "peekaboo" shower, which depicts half a naked woman behind fogged glass.

The Graft kitchens include a giant plasma screen hidden behind cabinet doors and another in the main living area.

All of the units of the building will feature maple doors, Italian crocodile-textured ceramic tiling, towel warmers, Sub-Zero refrigerators, Miele cooking equipment, and Asko washer/dryers.

Residents of the condominiums will have access to the same amenities as the hotel guests, including a comprehensive 24-hour service called Whatever/Whenever/Wherever, where agents try to fulfill all guest requests, ranging from room service to photocopies to tickets to shows.

Residents will have exclusive access to a digital lounge with flat screen televisions, wireless Internet access, and video game systems, as well as a café, gym, spa treatment rooms, and a rooftop terrace overlooking the city.
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  #83  
Old Posted Nov 2, 2007, 10:18 PM
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http://www.cityrealty.com/new_developments/

Peek-a-Boo Loos at 123 Washington Street



01-NOV-07

Marketing is started for the W Hotel & Residences project at 123 Washington Street near Ground Zero where some of the apartments will have "a flirty, translucent-walled Peek-A-Boo Loo," according to the development's website that shows a rendering of a bedroom with a glass shower wall behind which there appears to be a naked woman.

The 57-story development will have 222 apartments and 217 hotel rooms, a roof deck, a gym, a spa, a cafe and a media lounge.

The building is being developed by the Moinian Group and has been designed by Gwathmey Siegel & Associates.

According to the architectural firm's website, "the tower's glass curtain wall has a subtle grid pattern of white, grey and clear glass panels that visually separates it from more commercial structures....The white panels feature two layers of glass with the outer layer receiving a pattern of white dots over an interior panel also painted white. The shadows of the dots against each white panel will move as the sun passes, adding a depth of tone and texture."

Avinash K. Malotra Architects is the associate architect for the 631-foot-high project. Occupancy is scheduled for 2009.

GRAFT, a design firm established in Los Angeles in 1998, is designing the interiors of the hotel rooms and 64 of the apartments, which will have cushioned window seats, sliding doors, and lacquered cabinetry highlighted by angled insets.

According to a diagram on the website, hotel rooms will be on floors 6 through 22, "W furnished" residences will be on floors 23 through 30, and "W residences" will be on floors 33 to 56.

According to an article in today's edition of The New York Sun by Bradley Hope, sales open Wednesday and apartments "will start at $2,000 a square foot, with one-bedrooms priced at $1.05 million and two bedrooms listed for $2.19 million to $2.64 million."

The article also stated that "all of the units of the building will feature maple doors, Italian crocodile-textured ceramic tiling, towel warmers, Sub-Zero refrigerators, Miele cooking equipment and Asko washer/dryers," adding that "residents of the condominiums will have access to the same amenities as the hotel guests, including a comprehensive 24-hour service called Whatever/Whenever/Wherever."

The Moinian site is south of Ground Zero and adjacent to the Deutsche Bank Building, which is in the process of being demolished because it was severely damaged in the terrorist attacks of September 11, 2001.

The project also has the addresses of 4-12 Albany Street and 3-13 Carlisle Street.
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  #84  
Old Posted Nov 3, 2007, 12:31 AM
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Ten years ago, no moron would've even thought of opening this type of hotel, or a hotel period, in Lower Manhattan. It is simply amazing how much Downtown is changing. By like 2015, it will be almost entirely a different place.

....and this hotel really sounds HOT.
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  #85  
Old Posted Nov 3, 2007, 12:34 AM
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Quote:
Originally Posted by StatenIslander237 View Post
Ten years ago, no moron would've even thought of opening this type of hotel, or a hotel period, in Lower Manhattan.
I know, its amazing to me that the former 3 WTC Marriot was the first Lower Manhattan hotel. Then you had the Marriot Financial Center and the Millenium Hilton. Now hotels are sprouting up all over the place, and classy, high-end ones at that.
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  #86  
Old Posted Nov 5, 2007, 8:25 PM
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Yeah, Downtown's best days are ahead of it...
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  #87  
Old Posted Nov 5, 2007, 9:00 PM
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So this building is 631 feet and fifty seven stories not fifty three according to the article posted by NYguy?
     
     
  #88  
Old Posted Nov 5, 2007, 9:37 PM
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Originally Posted by VA_Gentleman View Post
So this building is 631 feet and fifty seven stories not fifty three according to the article posted by NYguy?
Correct. But we know how those numbers vary, according to what's counted and what's not.
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  #89  
Old Posted Nov 11, 2007, 1:05 PM
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NOVEMBER 10, 2007













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  #90  
Old Posted Apr 18, 2008, 1:30 AM
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http://curbed.com/archives/2008/04/1...dences.php?o=0

Show Us Your Sales Office: W Hotel & Residences



Thursday, April 17, 2008, by Joey

Beyond this door at 90 West Street, a luxury rental building just south of Ground Zero, lies a world of sex, money, intrigue ... and spaceships. It's the "sales experience" of the W New York Downtown Hotel & Residences—a 58-story Gwathmey Siegel-designed tower currently under construction around the corner at 123 Washington Street—and it certainly is an experience.

The base of operations for the W's first New York condo-hotel is unmistakably Shvo, including the price tag on the space's build-out: over $1 million (they wouldn't tell us exactly how much). Why so fancy? The condo units, which come furnished or unfurnished and begin at the 33rd Floor, are priced around $2,000/sqft, way higher than its FiDi neighbors. To sell people on a non-traditional neighborhood at those prices, the Moinian Group and Michael Shvo knew they had to go all the way. Hence, a sales office that could have been a set in Minority Report, with plasma screens as far as the eye can see.

German design firm Graft (Brad Pitt's favorite!) handled all the ultra-modern interiors, and they also got to run wild on the sales office. The ribbon-like walls are the same that will be worked into the building and its 223 bachelor-pad residences. The space has a fully stocked bar, complete with W Hotel cocktail menu and full-time bartender. But the most over-the-top detail is no longer in service. The sales center and showroom are actually separate spaces on the ground floor of 90 West Street, about 60-70 feet from door to door. There used to be a W-branded chauffeured golf cart to shuttle buyers back and forth (Mikey's idea), but it was ruined in the Great Flood. Curse ye, gods! Click through the gallery to bare witness to this one-of-a-kind sales office.


The greeting area, in all its Graft-designed glory. That's the bar, glowing in the back.



The computers next to the bar run visitors through an online registration. At the end of the tour, you're presented with a W Hotel & Residences card with your name on it. Get it scanned at any Shvo sales office, and your information/wants/needs/desires are immediately known. The MasterShvard!



The "sales experience" offers numerous projections triggered by stepping on beams of light and embedded "W"s.



What, you didn't believe us? Here, we're learning about the neighborhood and its amenities.



In this clip, Charles Gwathmey describes the W as an "iconic, translucent lantern." To illustrate this point, the model comes to life and begins glowing. Yes friends, Charles Gwathmey is a witch.



The globe in the middle of the floor activates a clip with information on W's brand and worldwide properties. Very supervillain.



Want some privacy in the shower? There are automatic blinds that can be lowered. Other shower options include the sexy glazed glass look.



With the W's in-house dining options, there's not going to be much cooking done in these apartments. You almost need to be Lewis and/or Clark to find that fridge.



The TV in the living room can call up the floorplans/pricing for all the units, display real photographs of their views and beam a live shot of the construction site. Oh, yeah, it's not built yet. Can't they just let us live here?
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  #91  
Old Posted May 24, 2008, 6:34 PM
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a couple weeks ago





super duper skinny for its height


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  #92  
Old Posted May 24, 2008, 10:20 PM
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That IS skinny! Is it just me or is that rendering pretty different from the one we had before?

Hopefully 130 Liberty will be at least somewhat closer to having come down by the time this one is done.
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  #93  
Old Posted May 25, 2008, 3:26 PM
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Wow. That changed a lot from the previous renders. It seems kind of odd for s tower that is this skinny to have a facade that emphasizes it's horizontal aspect rather than the vertical aspect.

edit: found one of scruffy's pics from across wtc shows this peaking out from behind DB tower:

Last edited by scalziand; May 25, 2008 at 3:37 PM.
     
     
  #94  
Old Posted May 25, 2008, 5:50 PM
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Originally Posted by Swede View Post
That IS skinny! Is it just me or is that rendering pretty different from the one we had before?
It looks different...

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  #95  
Old Posted May 25, 2008, 6:57 PM
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the new render looks much better IMO, though it looks thinner
     
     
  #96  
Old Posted May 26, 2008, 8:33 AM
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the new render looks much better IMO, though it looks thinner
Probably the sharper angle that makes it look thinner (it's rendered from the smaller side)...
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  #97  
Old Posted May 26, 2008, 9:51 AM
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When observing from the north / Ground Zero, the progress on this tower is blocked by that eyesore Deutsche Bank. But hopefully we'll get the "full" view by the end of the year when demolition is completed at the Deutsche. I love the amount of skyscrapers being built in the immediate surrounding areas of the wtc.
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  #98  
Old Posted May 27, 2008, 6:53 AM
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The thought of seeing a skyline shot of Lower Manhattan after everything is all said and done, well, its something I'm not really sure I can even imagine.
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  #99  
Old Posted May 27, 2008, 11:19 AM
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Originally Posted by StatenIslander237 View Post
The thought of seeing a skyline shot of Lower Manhattan after everything is all said and done, well, its something I'm not really sure I can even imagine.

They said Downtown would be back, better than ever. And they were right.
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  #100  
Old Posted May 27, 2008, 7:49 PM
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They said Downtown would be back, better than ever. And they were right.

Not just Downtown and the Financial District, but NYC in general as it bathes in this historic construction boom.
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