Among those projects are the two hotels planned on South Broad Street by the Los Angeles-based hospitality mogul Sam Nazarian's SBE Entertainment Group: the 152-guest-room SLS Lux Philadelphia Hotel & Residences and the 76-room Hyde.
SBE, which has until now mostly associated itself with prominent destinations like Beverly Hills and New York, is coming to Philadelphia to serve what it sees as unmet demand for trendy high-end lodgings in an increasingly cosmopolitan city.
"We are definitely bringing a level of sophistication and a level of guest experience that would challenge any cosmopolitan opportunity in the United States," said Arash Azarbarzin, president of SBE's hotel group. "We will be another catalyst, another ingredient in this big recipe of what Philadelphia is becoming."
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